Microsoft shopping ads certification answers

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Both Product_Type and Product_Category attributes recognize which sign as their delimiter?

• “_” (Underscore)
• “>” (Greater than)
• “<” (Less than)
• “-” (Hyphen)

• Product type
• Price
• Description
• Product category

• Product issues tab in the store summary page.
• Feed issues tab in the store summary page.
• Store issues tab in the store summary page.
• Product performance tab in the store summary page.

• Bidding is based on products.
• Search queries are matched to keywords.
• Advertisers bid on keywords.
• Ads are created from product feed data.

Which of the following are acceptable feed file types? Select all that apply.

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

• Product match count report
• Product partition report
• Product dimension report
• Product search term report

Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

• In the Summary tab in their Microsoft Merchant Center Store.
• In the Feeds tab in their Microsoft Merchant Center Store.
• In the import tab in their Microsoft Merchant Center Store.

The store name in a product ad is taken from the advertiser’s product feed.

Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

• 1 Day
• 7 Days
• 30 Days
• 60 Days

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• Price
• Condition
• Product type
• Product category

• Claim their domain
• Create a Microsoft Merchant Center Store
• Create and upload a product feed
• Create their shopping campaign

What is the warning symbol when looking at product issues in the store summary page?

• An orange circle
• An orange triangle
• A red circle

Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

• Responsive search ads
• Expanded text ads
• Product ads
• Dynamic search ads

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the Ul to do this?

• Bing ads editor
• Keyword planner
• Reports tab
• Microsoft Merchant Center

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

• Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
• Contoso Kitchen Supplies will be charged on a cost per click basis.
• The ad expands into a pop up description of the product within the search engine results page.
• The searcher will be sent to the Contoso Kitchen Supplies’ website.

A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

• Neither because it is a duplicate conflict.
• The platform will alternate.
• Campaign A
• Campaign B

Which of the following is an optional attribute when creating your product feed?

• Description
• Price
• Image link
• Sale price

When looking at product issues in the store summary, what is the symbol for an error?

• An orange circle
• An orange triangle
• A red circle

How does Microsoft Advertising define impression share?

• The total number of impressions.
• The number of times your ad is shown.
• The percentage of time your ad shows up higher than your competitors.
• The number of times an ad is shown divided by the total number of impressions.

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an APl set up. Which of the following is Contoso Clothing’s best option?

• Submit their full product feed with these updates when they reach the 30 day threshold.
• Submit these updates via a product inventory update feed.
• Submit their full product feed every hour.
• Submit their full product feed to make these updates.

Clicks on product ads are charged on what basis with Microsoft Advertising?

• Cost per click
• Cost per acquisition
• Cost per thousand impressions

Which report should you run to see what your audience is searching for when your product ads are shown?

• Search term report
• Product partition report
• Product dimension report
• Negative keyword conflict report

• An online cat products store.
• An adult online retailer.
• An offline only apparel retailer.
• An online hair products retailer.

Which of the following are examples of product ad enhancements? Select all that apply.

• Free shipping
• Product condition
• Merchant promotions
• Product weight extension

• Product image report
• Product partition report
• Product dimension report
• Product GTIN report

• An ‘all products’ product group.
• A targeted products’ product group.
• An ’excluded products’ product group.
• An ‘all feeds’ product group.

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

• Feefo
• Bazaarvoice
• Trustpilot
• Reevoo

Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

• 10% off
• Price drop
• Price reduction
• Special offer

Product ads contain which of the following? Select all that apply.

• Product price
• An online cat products store.
• Sitelink extensions
• A product image

Which of the following statements about the redirect URL attributes in a product feed file is true? Select all that apply.

• it should eventually link to the same landing page as the link/mobile link columns.
• Is the URL of the landing page where the customer eventually ends up.
• it will override URLs in the link and mobile link attribute columns.
• The redirect link may be placed in the link or mobile link columns.

What is the Microsoft Advertising product ad maximum file size for the product image?

• 3.9 MB
• 39 MB
• 3.9 GB
• 39 GB

• Create a campaign
• Select ‘Sell products from your catalog’
• Select ‘Smart Shopping’
• Choose your store market
• Select ‘Campaign settings
• Create Responsive Ad

Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

• Product match count report
• Product dimension report
• Product partition report
• Product search term report

When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed? Select all that apply.

• Sale price
• Price
• Availability
• Description
• Title

Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

• Using the reporting tab in the Microsoft Advertising User Interface
• Via universal event tracking tag
• Via the keyword planner
• Via Microsoft Advertising editor

Which of the following Share of Voice attributes can you include in the product dimension report? Select all that apply.

• Benchmark bids
• Each of your competitor’s individual bids on that product
• Impression share
• Benchmark click-through rate

What does the non-targeted report in ‘store issues’ tell you?

• How many offers are not targeted with bids in a campaign.
• How many offers are targeted with bids in a campaign.
• How many offers are not targeted with filters in a campaign.
• How many offers are targeted with filters in a campaign.

Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

• By creating a local product feed in Microsoft Merchant Center.
• In the Microsoft User Interface: Tools, Shared library, Product inventory feed.
• By setting up an automated feed from ‘Google my Business’.
• In the Microsoft User Interface: Import, Product inventory feed.

• Pulls up-to-date product information from your website.
• Allows you to keep running your ads for out of stock items.
• Prohibits running ads for out-of-stockitems.

• Maximize clicks
• Target return on advertising spend
• Enhanced cost per click

• Do not bid on granular product groups
• Bid higher on all product ‘catch-all’ product groups
• Break out product groups by value, then bid accordingly
• The more granular your product group, the lower the bid

Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

• Make their all products ‘catch-all’ bid double their item ID bids
• Have lower bids and a low campaign priority setting
• Increase their bids
• Never bid on ‘all products

Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain. Select all that apply.

• Using Bing Webmaster Tools
• Via universal event tracking tag
• Upload a CSV of the website pages via file tranfser protocol to the Microsoft Advertising User Interface.
• Import via Google Search Console

How is it generally recommended you bid on product SKU product groups?

• Reduce your bids
• Never bid on product SKU product groups
• Increase your bids
• Leave it the same

Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to? Select all that apply.

• Their images should not contain watermarks.
• Their images should have a maximum size of 220px by 220px.
• They should use promotion text in the images.
• Their images should contain a ‘pop’ effect using a white background.

Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

• Product category
• Product type
• Custom labels
• Custom product IDs

Which of the following bid strategies allow you to set your own bids? Select al that apply.

• Manual cost per click
• Target impression share
• Maximum clicks
• Enhanced cost per click

• Ads do not require a store name.
• Ads do not contain images.
• Ads are created from product feed data.
• Ads are automatically created from your website content.

• Settings tab
• Microsoft Merchant Center
• Campaign grid
• Reports tab

How many custom label attributes can you add for each product?

• 4 Labels
• 5 Labels
• 10 Labels
• 14 Labels

Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

• Store issues in the store summary page.
• Feed tab in the store summary page.
• Product Issues tab in the store summary page.
• Product performance tab in the store summary page.

• They are attempting to claim an unverified domain.
• Contoso Widqets’ domain has been correctly verified.
• They are identified as an adult advertiser.
• There is no real privacy policy on their website.

• Provide store location data
• Upload online product information
• Upload inventory information
• Enable the Shopping campaign into LIA

• Enables an advertiser to keep fresh data.
• Enables an advertiser to use one feed file for Google and Microsoft Advertising.
• Enables an advertiser to import search campaigns and feed files in one import.
• Enables an advertiser to import product offers.