HubSpot marketing software exam answers

This file contains all possible real exam questions with 100% correct and verified answers. Free updates included. Save your time.

Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.

• A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
• A strategy that focuses on using only marketing software to easily store and source a contact’s information, including their name, contact history, email information, and so much more.
• A strategy that focuses on using a software program to easily store and source company information specific to making a deal in the CRM.
• A strategy that focuses on dividing marketing and sales to separate contact information and storing that information in a software platform.

– is the software that exists with the goal of automating your marketing actions.

• Marketing automation
• Inbound marketing
• Lead nurturing
• Marketing workflows

Which of the following should you do before setting new KPI goals?

• Identify current performance for your KPIs.
• Create a project plan to meet your goals.
• Identify your areas of opportunity.
• All of the above

• Marketing
• Reports
• Contacts
• Automation
• All of the above

Which of the following options reflects the correct sequence for establishing goals with your team?

• Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
• Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
• Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
• Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
• Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

Which of the following metrics are marketing teams NOT likely to report on?

• Monthly website traffic
• Rate of visitors converted to contacts
• Rate of contacts qualified to be handed over to sales
• Individual sales users’ monthly quota

– software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

Keeping your database healthy and up to date should always be a priority so that you can create powerful and -.

• contextual conversations
• content conversations
• contextual pillar pages
• outbound conversations

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Save your time with our answer-sheets. Get certified in minutes.

Which parts of your organization can benefit from buyer personas?

• Marketing team
• Sales team
• Services team
• A and B
• A, B, and C

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

• Age range
• Geographical location
• Shoe size
• Income range

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the – on your dashboard.

• Smart List report
• Sources report
• Conversations report
• Top Personas report

Most organizations target how many buyer personas?

• 1–2
• 3–5
• 6–10
• At least 10

When determining buyer personas, which type of information is most important to capture?

• Psychographic information
• Demographic information
• Both are equal
• Neither. Your buyer personas are actual customers you’ve worked with.

All of the following are components of a topic cluster EXCEPT:

• Core topics, which will take the shape of your pillar page
• Subtopics, such as blog posts or videos
• Distribution channels, such as YouTube or Twitter
• Internal hyperlinks

Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least -.

Fill in the blank: When linking your topic cluster together, it’s critical that you -.

• link all subtopics to the pillar page
• only link the top 20 performing subtopics to the pillar page
• link the pillar page to all relevant subtopics
• A and C
• B and C

True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.

All of the following are examples of SMART goals EXCEPT:

• Have 30% of your marketing leads attend an upcoming webinar.
• Have thought leaders contribute to an upcoming ebook.
• Increase sales qualified leads by 20% by the end of the year.
• Generate 10 customers within the first week of an upcoming product launch.

• Blog
• Workflow
• Content strategy
• Email

True or false? All assets should be built before creating a campaign.

True or false? You have up to one week to edit the name of a campaign.

All of the following are ways you can report on a campaign EXCEPT:

• In the campaign itself
• In campaign analytics, under the reporting tool
• Both of the above
• None of the above: Campaign reporting is a default option in the marketing dashboard

Which of the following are campaign metrics that can be tracked in HubSpot?

• Influenced contacts
• Closed deals
• New contacts (first touch)
• A, B, and C

All of the following are examples of how you can export campaign data EXCEPT:

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

Choose all that apply: Blogging helps your inbound marketing by -.

• It helps you attract new visitors
• It helps you convert visitors into leads
• It helps you report on your marketing funnel
• It helps you personalize your website

Where can you view data about an individual blog post’s performance in HubSpot?

• In the Performance tab of that blog post
• On your Marketing dashboard
• In a contacts attribution report
• In the Optimize tab of the blog post editor

Where should you consider inserting calls-to-action throughout your blog post?

• Text-based call-to-action at the top
• Image-based call-to-action at the bottom
• At least one call-to-action per three paragraphs of text
• A and B
• A, B, and C

Fill in the blank: To preview your post, click -.

• The Read more separator
• The Preview button
• The Content tab
• There is no preview mode

How does a landing page typically gather information about site visitors?

• Using a meetings link
• Using a CTA
• Using an email
• Using a form

True or false? Pillar pages make landing pages obsolete.

When should you ungate content?

• Contextually — ungate content when it makes the most sense for your business.
• Always — forms are dead.
• Never — pillar pages are a fad.
• To gate or ungate is an illusion.

What are the key components of a landing page?

• Copy, form, content offer
• Headline, chatbot, form, video
• Headline, copy, form, image
• Copy, form, video, content

You can create a call-to-action to align with which stage of the buyer’s journey?

• Awareness
• Consideration
• Decision
• A, B, and C

What are/is the area(s) you need to consider when building a call-to-action?

• Visuals
• Copy
• Location
• A, B, and C

Why should your call-to-action contain action-oriented language?

• Because Jorie said so.
• A call-to-action should inspire your visitors to take an action.
• You don’t want a visitor to have to think too hard about what they can expect when clicking a button.
• B and C

A call-to-action button is also known as a:

You should base the design of your CTA on the following:

• Your buyer persona’s preferences
• Your brand
• Accessibility
• A, B, and C

True or false? You can use your HubSpot CTAs in externally hosted content.

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

Why should you limit the number of form fields you use on your form?

• Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
• The information you ask for should be a fair exchange for the content you’re offering.
• Nobody has time to fill out a long form.
• Short forms show that you don’t really want to learn more about a prospect.

What is a form submission notification?

• A notification that your form has successfully published to your site
• The code you use to embed your HubSpot form externally
• A notification that is emailed to a set list of recipients when a visitor submits a form
• The HubSpot tracking code installed to track and store your form submission data in your CRM

Your form submission rate tracks:

• The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them
• The total number of submissions divided by the total number of views for the form
• The total number of times the form has been submitted across all your pages
• The total number of times your form appears across all your pages

Where is information collected by your form submissions stored in HubSpot?

• Buyer personas
• Your reports home
• Deal records
• Contact records

What is the advantage of using a form?

• Forms help you gauge how interesting a piece of content is to your target audience.
• Forms can help you disqualify leads.
• With forms collecting information for you, you no longer need to talk to sales.
• Form submissions can be used to boost the vanity metrics of your site.

What is a pop-up form?

• A dynamic form that acts as CTA, landing page, and thank you page, all-in-one
• A bot programmed to chat with prospects conversationally
• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
• An ungated piece of content

True or false? Pop-up forms are outbound.

• Using a free tool to develop great content
• Knowing your buyer persona
• Mapping your business goals to social objectives
• Adding social media links to your website header and footer
• Connecting your social media accounts in email

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

• By the accounts you want to see engagements from
• By going to Twitter to see the lists you’ve created in HubSpot
• By conversations, so you can respond to audience comments
• By interactions or click-like engagements with content that has been published in HubSpot

What is a Twitter stream?

• A contact list of followers you acquired from Twitter
• A data list of keywords to monitor that appears after uploading a list of your Twitter contacts
• A display of tweets that you developed in the social inbox to promote a specific campaign
• A display of tweets that match pre-defined, saved searches on specific criteria

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

There are three types of workflows you can create in HubSpot. What are they?

• Start from scratch, Center on a sales date, and Center on a date property
• Start from scratch, Center on a marketing date, and Center on a date property
• Start from scratch, Center on a date, and Center on a date property
• Start from a contact property, Center on a date, and Center on a date property

• Start from scratch
• Center on a date
• Center on a date property
• Center on a sales date property

What is the definition of segmentation?

• Creating filters for your contacts based on similarities
• Creating a segment based on buyer personas
• Breaking up your contacts into smaller groups of similar people
• Creating a static list based on an imported list of contacts

What are the three types of segments you can create in HubSpot?

• Saved filters, active lists, active filters
• Static filters, active lists, active filters
• Static filters, static lists, opted-out filters
• Saved filters, active lists, static lists

• Active list
• Saved filter
• Static list
• Saved list

• static
• active
• filtered
• Moving

True or false? A list and a report in HubSpot accomplish the same actions and goals.

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

• Manage and Report
• Manage and Analyze
• Post-Send Details and Report
• Analyze and Report

The analyze tab for your marketing emails is most commonly used to -.

• report on your individual marketing emails
• review emails before sending them out
• optimize your marketing emails
• analyze your email marketing channel as a whole

True or false? You can test your marketing emails in different email clients from within the email editor.

When drafting an email, why would you enable a web version of your email?

• Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.
• Enabling a web version of your email helps you create SEO with your email copy.
• Some email clients require a web version to render marketing emails.
• You should not enable a web version of your email. This is not a best practice.

What are the three ways you can add recipients to your marketing emails?

• Add a list of contacts, add individual contacts, or save the email as a sales email.
• Add a list of contacts, add individual contacts, or save the email as a services email.
• Add a list of contacts, add individual contacts, or save the email for automation.
• Add individual contacts, save the email for automation, or save the email as a transactional email.

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

When should you report on your marketing campaign performance?

• Before a campaign
• After a campaign
• Throughout a campaign
• Never

What is key to the success of your reporting?

• Setting the right goals
• Identifying the correct success metrics
• Having the correct analytics in place
• A, B, and C

How does HubSpot calculate the source of a visitor to your site?

• Using the initial URL a visitor uses when first landing on your site
• Using the final URL a visitor uses when leaving your site
• Using their social media profiles to contextualize their favorite platforms
• Using Google Analytics

What is the reporting library?

• A resource that offers dozens of canned reports built around marketing best practices
• A reporting add-on feature you can buy for an additional $300 a month
• Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins
• The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

What is a landing page?

• A single page that covers all aspects of the topic, with room for more in-depth reporting
• A pop-up form
• The page typically encountered first on a website that usually contains links to the other pages of the site
• Website pages that are designed to convert visitors into leads

Why is it considered a best practice to include an image or video on a landing page?

• Images give visitors a tangible idea of what they’ll receive.
• Images make landing pages much more visually dynamic.
• Images can tell complex stories faster than words can.
• A, B, and C

What is a call-to-action button??

• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
• A pop-up form
• A snippet of text that Google serves on a search engine results page (SERP)
• Anybody your company communicates with in the course of doing business

True or false? Forms are dead.

True or false? Marketing automation is ONLY used to automate your marketing actions.

True or false? You can set a workflow goal on the main workflows dashboard.

What are three examples of segments that every business should ideally have?

• Subscribers, leads, customers
• Leads, prospects, opted-out customers
• Subscribers, customers, users
• Unsubscribers, users, customers

What are the elements of a traditional conversion path?

• Chatbot, live chat, messaging app
• Landing page, form, chatbot
• Landing page, form, CTA, thank you page
• Thank you page, messaging app, CTA, landing page