Google Search Ads Certification Exam Answers

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Why is creating three or more Search Ads per ad group a best practice?

• Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
• Having more ads in an ad group increases the chances of showing more than one ad per auction.
• Having more ads in an ad group means lower bounce rates for landing pages.
• Having more ads in an ad group means the ads will receive a higher-quality score.

A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?

• The company’s website will load faster with the addition of Google Search ads.
• Users will be able to see the company’s Search ads while browsing other websites.
• Search ads for the company can appear when users are comparing different options from competitors.
• The company’s Search ads will be eligible to appear on other channels, such as print ads.

What’s a good use case to leverage Customer Match?

• To reach new customers who share the behaviors and characteristics of your remarketing audience segments
• To identify loyal customers and expand reach to people who resemble your customers
• To re-engage customers who have previously purchased from your business
• To reach people based on advanced demographic criteria

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

• User generated scenarios
• Company sales figures
• Account settings
• Account executives
• Industry data

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

• It will improve by the end of the month.
• It will improve upon acceptance.
• It will improve the the end of the day.
• It will gradually improve by the end of the week.

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

• To compare the efficacy of her ad text creative with that of other ads
• To find how close her campaign is from potential ideal results
• To understand the network performance of her website
• To judge the popularity of her website compared to others

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

Which of the following factors wouldn’t change an account’s optimization score?

• Changes in auction dynamics
• Changes in tracked conversions
• Renaming campaigns
• Shifts in spend mix

How does Google Ads generate responsive search ads?

• Google Ads creates them based on existing ad copy, landing pages, and extensions
• Google Ads creates them based on existing high performing ad copy
• Google Ads mixes and matches headlines and description lines that have been provided
• Google Ads mixes and matches headlines and URLs that have been provided

How many ads should be implemented per ad group?

• One or two
• Only one
• Three to five
• Two to three

Which are the three required parts of a text ad?

• Description, path fields, and headline
• Description, path fields, and URL
• Headline, description, and path fields
• Headline, description, and URL

Arrange the items below in order of hierarchy, beginning with the top level.

1. Account
2. Campaign
3. Ad group
4. Ad

What is the key value proposition of Google Search campaigns?

• Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
• Influence organic results
• Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
• Show your ads when a customer is searching for your product or service

Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

• All of these are automatically generated
• Description line
• Destination URL
• Headline

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

• Someone searching for the term I want to buy a black shirt
• Someone searching for the term black button shirt
• Someone searching for the term shirt
• Someone searching for the term shirt brown

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Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

1. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
2. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
3. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

• Shopping
• Universal App
• Video
• Search

How can Google Ads help you advance your business goals?

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

Match each autobidding strategy to the right campaign goal.

1. Conversions
2. Revenue
3. Visibility
4. Traffic

• Target impression share
• Target ROAS
• Target CPA
• Maximize clicks

Which of the following is a core benefit of Google Ads automated bidding?

• User ID-based bidding
• Impression share-based bidding
• Daily budget pacing
• Auction-time bidding

Match the marketing goal to the correct ad extension.

1. You’re focused on driving phone calls to your business
2. You operate many retail stores and want potential customers to see the distance from their location to your stores
3. You’re interested in directing people to specific pages on your website
4. You want to describe the features of a specific product your business offers before customers click on the ad

• Sitelink extension
• Structured snippets
• Call extension
• Location extension

Which ad extensions can serve automatically?

• Message, callout, and structured snippets
• Promotion, callout, and sitelink extensions
• Sitelink, callout, and structured snippets
• Sitelink, location, and call extensions

Why do search ad extensions matter?

• The cost-per-click on ad extensions is lower than on a search ad headline
• They guarantee higher engagement for advertisers
• They increase ad quality and drive lower conversion costs
• They increase engagement and influence ad quality

• Customer Match allows you to reach people who have been to your website
• Customer Match allows you to reach people who haven’t been to your website yet
• Customer Match relies on your own data instead of a remarketing tag
• It wouldn’t be a good fit. You have to tag your website to use Customer Match

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

Which of the following can be customized with audience signals to make Search campaigns more efficient?

• Headline length
• Keywords
• Networks
• All of the above

What are the three main factors that determine ad quality?

• Expected clickthrough rate, ad formats, and ad relevance
• Expected clickthrough rate, landing page experience, and ad relevance
• Expected clickthrough rate, max CPC bid, and landing page experience
• Max CPC bid, landing page experience, and ad relevance

Which attributes describe a good landing page experience?

• Easy to navigate
• High amount of user traffic
• Relevant and original content
• Transparency about your business

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

• Getting more customers to learn about his products.
• More followers on the store’s social media presence.
• More online sales through Reggie’s online store.
• E-mail sign-ups from people interested in a healthy lifestyle.

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

• Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
• Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
• Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
• Bob’s ad will only appear if the search terms contain the exact keyword, “television.”

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

• She can easily select the color she wants to focus on.
• She can explicitly choose keywords to ignore.
• She doesn’t have to think of all the related saucepan keywords.
• Her ad will only show for “blue saucepans.”
• She can choose the exact searches her keywords will match.

What’s an accurate description of callout extensions?

• Extends ads with a phone number, allowing mobile users to directly call a business.
• Short, specific snippets of text that highlight value-adding attributes.
• Additional links that direct users to specific pages of a website.
• A mobile-only format that enables users to contact a business via text messages.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Maximize clicks
• Target impression share
• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)

When are automated extensions, such as Seller Ratings, shown?

• When an automated extension campaign is created.
• When an advertiser manually opts in to receive them.
• When Google predicts they’ll improve ad performance.
• When an account is white-listed for them.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

• Adding more negative keywords.
• Highlighting product uniqueness.
• Focusing on connecting to a wider audience.
• Improving the navigation of the landing page.

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

• To check for status issues
• To review new keyword opportunities
• To react to ever-changing external factors
• To analyze demographic performance

• By choosing “leads” as the campaign goal.
• By targeting specific device operating systems.
• By setting campaign start/end dates.
• By adding coupon alerts to people nearby the store.
• By creating a new ad group for the sale.

How can Performance Planner serve your business?

• By finding areas of your total budget that could contribute to marketing
• By teaching your employees the fundamentals of personal budgeting
• By determining which of Google’s ads are most appropriate for your brand
• By optimizing your ad budget for maximum growth

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

• Google Ads gives you control over your budget.
• Google Ads guarantees phone calls to your business.
• Google Ads offers separate auctions for low budgets.
• Google Ads allows you to cap the number of ads you pay for, based on your business.

What are two main benefits of using Search Audience solutions? (Choose two.)

• Reaching different audience segments with unique messaging that is highly relevant to them
• Getting detailed insights into which bid strategies can work best for your search network campaigns
• Reviewing missed opportunities with regards to ad extensions and ad variations
• Identifying the most effective ad schedules to get the best results from your budget
• Making the right bids when certain groups of people are searching for your product or services

What’s a key objective in delivering ad extensions?

• Opening up additional ad space to extend character limits.
• Providing the right users with the right information at the right moment.
• Giving users control over the types of ads that they see.
• Making ads more appealing with the use of image and video assets.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the next highest bid allowed in auctions they enter.
• By giving advertisers control over which competitors they place ads against in auctions.
• By giving advertisers control over the maximum they spend per month.
• By giving advertisers control over the number of specific actions their spend will return.

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

• Machine learning will choose an ad schedule for campaigns without her input.
• Machine learning will choose the keywords used to serve her ads to users.
• Location targeting isn’t decided by machine learning.
• Machine learning helps her set the appropriate bid for each and every auction.

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

• Ad relevance
• Campaign type
• Size of ad group
• Advertiser campaign count
• Advertiser bid

• By linking to Alex’s ad from related social-media groups.
• By including his ad on similar motorcycle accessory store websites.
• By displaying Alex’s ad on a website that reviews motorcycle helmets.
• By showing his ad to people searching for related information about helmets.

In-Market audiences would be suited to reach which user?

• Someone excited about a new movie release
• Someone looking to purchase a new car
• Someone researching the safety features of baby prams
• Someone with a qualified interest in mountaineering

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $40,000 to generate 2,000 conversions and a CPA of $20
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15
• An investment of $30,000 to generate 1,500 conversions and a CPA of $20
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20

What is one way that Performance Planner helps businesses increase sales?

• By choosing ad types that your target demographic finds most appealing
• By maximizing the number of conversions for a spend scenario
• By relying on customer feedback for optimal ad placement
• By providing a discount on all ads after purchasing a license

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

• Campaign settings
• Account executives
• Company sales figures
• User generated scenarios
• Industry data

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

• Goals and analytics.
• Length and extensions.
• Content and formatting.
• Loading and site speed.

• Search
• Shopping
• Video
• Display

• Affinity Audience
• In-Market Audience
• Similar Audiences for Search
• Detailed Demographics

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

• Tim searches for “best skateboards”.
• Tim scans the search results.
• Tim launches a Google Search ad.
• Tim browses different skateboards on the website he navigated to.
• Tim makes a purchase from the website he navigated to.

• 10,000 users
• 100 users
• 1,000 users
• 500 users

What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

• The description
• The analytics
• The site tag
• The landing page

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective
• To prevent campaigns from becoming “Limited by Budget”
• So that spend is not reallocated between two different marketing objectives

• Browsing Carrie’s store website.
• Searching for related gardening information.
• Watching a YouTube video on rose cultivation.
• Reading an e-mail from Carrie’s business.

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?

• Testing and reporting on the speed of Brian’s websites
• Comparing Brian’s sales with ad serving data
• Judging ad popularity on social media
• Key aspects of his campaigns, including statistics, settings, and industry trends

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign score has 25% headroom to improve.
• The campaign is performing better than 75% of all search campaigns.
• The campaign score has 75% headroom to improve.
• The campaign is performing 25% under budget.

What is a valid recommendation that the Performance Planner can provide?

• Set a specific target CPA (cost-per-acquisition)
• Apply specific bid adjustments to device and location targeting
• Add a themed group of negative keywords
• Create alternative versions of best performing ad variations

Each Similar Audience has its seed list members removed to ensure what?

• That ads are shown in competitive positions
• That no user overlaps between a similar list and its seed list
• That ads do not risk double-serving
• That only highly-relevant traffic is targeted

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

• Video
• Display
• Shopping
• Search

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

• Differentiation
• Simulation
• Instrumentation
• Validation
• Distribution

• Reached the checkout page but did not complete the purchase.
• Added an item to the shopping basket but then abandoned it.
• Visited the website in the past 7 days but did not convert.
• Visited the website in the past 28 days but did not convert.

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

• Having a clear and simple landing page.
• Raising the bid amount.
• Creating ads likely to get clicks.
• Creating ads that pertain to the keywords.

• WidgetCo customer support
• WidgetCo refrigerator installation
• Smart refrigerator reviews
• Refrigerator reviews WidgetCo
• Energy-efficient fridge

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

• Her business will have a competitive presence with similar businesses during searches.
• Users will receive ads when physically near any of Bernadette’s storefronts.
• Ads from Bernadette’s campaign will appear in traditional media with related content.
• It will bring Bernadette’s website better page rank.

What’s an example of an effective callout extension?

• Free returns
• Learn more about us
• Contact our team
• Send us a text for more information

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

• The recommendations don’t take into account campaign settings.
• The recommendations only apply to select keywords.
• The recommendations provide general best practices from Google.
• The recommendations are tailored to the specific account.

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

• Additional web crawlers can be employed to review her inventory.
• The inventory update dates can be manually set.
• Lower bid rates can be utilized, based on inventory levels.
• Keyword lists can be automatically created based on website offerings.

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
• Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

• Performance Planner is free to use with any merchant-hosted storefront.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner leverages machine learning for forecasting.

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

• The headline component
• The URL component
• The description component
• The banner component

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• Your ads will be placed on all search engines.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• You can set your own budget and can change it at any time.
• Machine models automatically determine your advertising budget.

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

• Page feeds
• URL filtering
• Landing pages from standard ad groups
• Categories from dynamic search engines

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Growth, reach, and traffic
• Relevance, control, and results
• Influence, awareness, and promotion
• Sales, consideration, and integrity

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

• Device type
• Budget type
• Web browser
• Location
• Budget

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

• The advertiser will receive more bids in the auction.
• The higher expected click-through rate will lead to a higher Ad Rank.
• The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
• The ad will lead to a higher cost-per-click for the advertiser.

Which is required for an ad to be served to a user?

• The keywords must be listed in all ad groups for a company.
• The search terms must be unique to a company.
• The keywords must be relevant to the search term.
• The keywords must be unique to only one campaign.

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

• Minimum and maximum bid values are determined by the daily budget
• Sets manual bids for specific times of the day
• Saves time and marketing resources
• Integrates a large variety of signals to evaluate user intent
• Sets the appropriate bid for each and every auction

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

• Making the headline bold to potentially improve the eCTR.
• Incorporating an image to make the ad more enticing.
• Adding seasonal messaging during the holiday season.
• Using colors in the message text to improve Quality Score.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

• Maximize conversions
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)
• Target impression share

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

• Search, Display, Video, Shopping, and App
• Social, Video, App, Audio, and Shopping Ads
• Search, Display, Video, Print, and App
• Search, Print, TV, Shopping, and App

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

• Less click-fraud
• Lower eCTR
• Greater flexibility
• More relevance
• Longer funnels

• More ads in an ad group means they receive a higher-quality score.
• More ads in an ad group means lower bounce rates for landing pages.
• More ads in an ad group increases the chances of showing more than one ad per auction.
• More ads in an ad group means more options for success in an auction.

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

• A linked Google Analytics account
• Conversion tracking
• Customer relationship management data
• A Google remarketing tag

• To identify loyal customers and expand the reach to those that resemble your customers
• To reach people, based on advanced demographic criteria
• To reach people who have already engaged with your website in the past
• To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

1. Time
2. Interest
3. Intent
4. Device
5. Location

• I love historical sites and San Francisco.
• It is 10 a.m.
• I am using my tablet.
• I am sitting in a train station in London.
• I need to book a boat ride.

How can ad extensions contribute to increasing user engagement?

• With attractive images and videos.
• By addressing a user’s intent, device, and location.
• Ad extensions include a “like” button to gauge if an ad is favorable.
• Ad extensions include a “share” button.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

• Maximize conversions
• Target impression share
• Maximize clicks
• Target return on ad spend (tROAS)

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

• A / B testing
• Google Ads are updated automatically
• Click-through rate averages require planning
• Auctions fluctuate all the time

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $8,400 to generate 1,400 conversions and a CPA of $6
• An investment of $9,800 to generate 1,400 conversions and a CPA of $7
• An investment of $9,100 to generate 1,300 conversions and a CPA of $7
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

• Default bid amount
• Device types
• Delivery times
• Country targets
• Keyword list

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

• Promote videos that speak to the business mission.
• Encourage customers to purchase electric cars.
• Have more people view his website.
• Increase e-mail list sign-ups from potential customers.

What ad extension is only available as a full automated ad extension?

• Message extension
• Seller ratings extension
• Price extension
• App extension

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

• Manual control
• Bidding suggestions
• Machine learning
• Sitelink extensions
• Auction-time bidding

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

• Page feeds
• URL filtering
• Landing pages
• Categories

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

• Determining the location of users.
• Improving the navigability of the landing page.
• Removing an extension from the ad.
• Increasing the bid amount of the ad.

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

• Sign in to the Google Ads account where you wish to make the text ad.
• In the page menu on the left of the screen, select Ads & Extensions.
• Choose the + button, and then select Text Ad from the available options.
• Enter the headlines, URL, and description lines you wish to use.
• Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

• 40% of the revenue she allocates to her campaign is being used in the wrong areas.
• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• The campaign score has 60% headroom to improve.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

• It’s an estimate of the quality of your ads, keywords, and landing pages.
• It’s a metric that scores the quality of traffic that clicks on your ads
• It’s feedback left by users who’ve clicked on your ad and browsed your website.
• It’s a final score that’s based on every element of the structure of your account.

• Use Similar Audiences to re-connect with past visitors to your site
• Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
• Use Similar Audiences to find new visitors for your site
• Removing Similar Audiences from Remarketing campaigns

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

• User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• If you don’t bid efficiently, you could miss valuable conversions.
• The appropriate bid can often be a static target that’s challenging to reach.

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

• Travel
• Car
• Automobile
• Bicycle
• Road

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

• Segment a customer list, based on a desired marketing action.
• Upload the list to Google Ads.
• Translate the list into an audience list and make it available for targeting.
• Customize your creatives with special offers or incentives that are specific to this audience.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.

In-market audiences allow the opportunity to specifically identify what kind of user?

• Someone who is in the mindset to buy
• Someone who writes content about a topic
• Someone who has a passion for a topic
• Someone who has an interest in a topic

To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

• has a larger font size
• includes at least two different colors
• has a relevant headline
• includes a current promotion
• is listed after search results

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target cost-per-acquisition (tCPA)
• Target return on ad spend (tROAS)
• Target impression share
• Maximize clicks

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

• Dynamic Search Ads don’t have to undergo the bidding process.
• Machine learning helps automatically find new keywords.
• Destination URLs are automatically kept up-to-date.
• Dynamic Search Ads require no initial user configuration.
• The user interface for Dynamic Search Ads excludes all manual controls.

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

• Up to 15 characters in each
• Unlimited number of characters in each
• Up to 10 characters in each
• Up to 10 characters in one and 5 in another, for a total of 15

What does Performance Planner automatically do?

• Recommends the perfect ad structure for your budget
• Sets your ad budget for maximum growth
• Forecasts how your current campaigns will perform in the future
• Uses machine learning to target new demographics

• Someone who has added items to a shopping basket on his company’s website but then abandoned it
• Someone who has seen his company’s ads but never clicked on them
• Someone who has visited numerous similar websites
• Someone who has heard of his company’s business but never visited the company’s website

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

• He has too much information listed in his ad extensions.
• He hasn’t supplied a link for the ad.
• Users may be misspelling his keywords.
• His bid for the ad is too low.

Which user type would the Google Ads system closely match as an Affinity audience?

• A parent who is caring for their toddler
• An individual who is interested in purchasing a car
• A student who is looking for loan advice
• Someone who has demonstrated a qualified interest in movies

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

• Best all-inclusive vacation
• All-inclusive family Paris vacation
• All-inclusive Paris holiday
• All-inclusive vacation

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

• Beacon, Tag, Conversion
• Tagline, AMP, Characters
• Headline, URL, Description
• Headline, Descriptor, Image

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended average daily budget
• Recommended campaign bid scaling

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

• Set a keyword bid of at least $10 for each active ad group.
• Choose a minimum 100 keywords of all match types to capture traffic.
• Implement one ad per ad group keyword, to a maximum of 100 ads.
• Optimize the campaign’s ad rotation for clicks or conversion actions.
• Include three to five ads, and at least three extensions in each ad group.

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

• Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
• Bob’s ad will show on searches for UltraView1000 and additional words before and after.
• Bob’s ad will show on searches for television features similar to UltraView1000.
• Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

• Her business can show up on search results when businesses similar to hers are showing up.
• A video can present a summary of her products to people showing an interest in her business.
• Her business can catch the interest of people while they’re engaged with a mobile app.
• She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
• Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

• Display
• Shopping
• Search
• Video

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

• Receive daily updates on average position
• Receive tailor-made auction insights
• Easily prioritize across the different optimization opportunities
• Receive information on general trends

What’s the primary benefit of using structured snippet extensions in your ads?

• Allows potential customers to navigate to specific pages of your website directly from the ad.
• Lets you show your business address, phone number, and a map marker alongside your ad text.
• Lets you quickly display information about your promotions without having to update every ad.
• Gives users specific information about what you’re offering, before they visit your website.

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

• Up to 15 headlines
• Up to 5 headlines
• Up to 25 headlines
• Up to 50 headlines

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

• Dynamic video insertion
• More qualified leads
• Faster loading landing pages
• Better ad quality
• Attractive video assets

When creating an ad, how does Greg know what it will look like to his potential customers?

• Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
• As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
• Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
• Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

• The score will decrease upon accepting the recommendation.
• The score isn’t affected by application of recommendations.
• The score will dynamically improve upon accepting recommendations.
• The score might increase or decrease depending on the recommendation.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

• Including keywords in his ad text
• Decreasing the bid for the ad
• Improving the speed of his website
• Cloning the ad multiple times

Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.

1. Takes users to a specific page of a website
2. Users often will often notice this first
3. Gives users an idea of where they’ll go if they click the ad
4. Allows advertisers to provide details about their product or service

• Headline
• Display URL
• Final URL
• Description

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

• Her materials will display at the top in organic search results.
• She can instantly have a social media presence with ads.
• Her ads may appear when a user is likely to be interested in her product.
• Her ads are likely to appear when a user is visiting a competitor’s website.

What can the Performance Planner recommend?

• Using “Target impression share” as an automated bid strategy
• Including or excluding “Google search partners”
• Campaign-level Target CPA (cost-per-acquisition)
• Applying bid adjustments to specific locations

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

• Her campaign is being outperformed by 78% of businesses like hers.
• The campaign score has 78% headroom to improve.
• 22% of the revenue she allocates to her campaign is being used in the wrong areas.
• The campaign’s budget needs a 22% raise to be fully optimized.

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

• Getting suggestions on the best automated bid strategies for her campaigns
• Receiving automatically-generated keyword and ad content suggestions
• Delivering a customized message to the right user at the correct bid
• Learning granular insights regarding her search network performance

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

• Exact
• Broad
• Broad-match modifier
• Phrase

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

• Language targeting
• Ad scheduling
• Location targeting
• Shared budgets
• Network settings

What does adding callout extensions to your Google Search ads enable you to do?

• Gives you the option of driving traffic to your website or to the app store from a single text ad.
• Highlight information about value-adding attributes of your business, products, or services.
• Direct users to specific pages of your website.
• Extend ads with a phone number, allowing mobile users to directly call your business.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

• Maximize clicks
• Target impression share
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)

Match these Search Audience solutions with the benefits they can bring to your campaigns.

1. Remarketing Lists for Search Ads
2. Detailed Demographics
3. In-Market Audiences
4. Customer Match

• To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership
• To upload your own data into Google Ads and reach custom segments across devices
• To drive consideration among people who are actively researching the products or services you offer
• To help reach people who have engaged with your website or YouTube channel in the past

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

• Discovery
• Local
• Video
• Display

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

• Ads appear intermixed with organic search results.
• Potential customers can search the ads for specific products.
• Displayed ads are relevant to a potential customer’s Google search.
• Ads send follow-up information to the potential customer.

What can the Performance Planner assist you with?

• To analyze the search term report and add both keywords and negative keywords, depending on historical performance
• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

• Ad relevance
• Ad landing page experience
• Conversion rate
• Ad dimensions
• Bid amount

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

• Provide potential customers with the ability to call a business directly from an ad
• Give potential customers the ability to contact a business via a text message
• Allow users to navigate to specific pages directly from an ad
• Highlight key information and unique selling points of a business

With Dynamic Search Ads, what does the advertiser provide?

• A machine-learning algorithm
• A list of web pages
• A headline
• A list of search terms

What two ad extension types can also be served as automated ad extensions? (Choose two.)

• Call extension
• Sitelink extension
• Promotion extension
• Callout extension
• Location extension

Why should your business use Performance Planner?

• It validates budgets against other vendors in the same market.
• It helps businesses determine a go-to-market strategy.
• It is the only ad budgeting software on the market.
• It makes recommendations that are validated using machine learning.

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

• Relevant information
• Product and service comparisons
• Information based on their moment
• Attractive imagery
• News items related to their search

What content could be used for a structured snippet extension?

• Berlin, London, Paris, Singapore
• Free shipping
• Text an expert now
• Contact our team

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

• Control and results
• Profit and privacy
• Options and tracking
• Credits and context

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

• His ads will be displayed on related industry websites.
• His website will appear higher in organic ranking.
• His ads will be shown at random, thereby generating new cold leads.
• His ad may appear when people research similar installation options.

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

• Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
• Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
• Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
• Bob’s ad will appear if the search terms contain all three of the exact keywords.

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Target impression share
• Enhanced cost-per-click (eCPC)
• Maximize Conversions
• Maximize clicks

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

• Networks
• Ad scheduling
• Devices
• Ad extensions

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

• Modifying the ad’s landing page to load faster.
• Changing the call-to-action message of the ad.
• Increasing the trustworthiness of the website.
• Reducing the bid rate on the ad.

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)

• A variety of emoji to catch the attention of potential customers
• Encouraging potential customers to take action
• More landing pages to visit
• A mention of prices, promotions, and exclusive offers
• Highlighting what makes his business unique

Match each ad extension with the benefit it brings to a user’s ad experience.

1. Structured snippet extensions
2. Call extensions
3. Callout extensions
4. Sitelink extensions

• Allowing mobile users to directly call a business
• Directing users to specific pages of a website
• Highlighting value-adding attributes of the business, products, or services to users
• Describing features of a specific product or range of products or services offered by the business before users click on the ad

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

1. Depth of signals used and cross analysis
2. Machine learning
3. Auction-time bidding
4. Time saved

• Alleviates the strain on marketing resources by automating more manual tasks
• Integrates a large variety of signals and considers new ones to evaluate user intent
• Tailors bids to each user’s unique context, using relevant signals present at auction time
• Algorithmically helps set the appropriate bid for each and every auction

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

• Keywords
• Budgets
• Ads
• Bids
• Ad extensions

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

• Posting transparency statements on the website.
• Selecting distinct geographic areas.
• Selecting only relevant languages in campaign setup.
• Rewriting the landing page for clarity.
• Changing the ad’s call-to-action statement.

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

• Mailing address
• Employment status
• Highest level of education
• E-mail address
• Age

• Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
• Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
• App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
• TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

• Use at least five extensions and add only to ad groups.
• Use ad extensions only when advertising the service industry.
• Use no more than two extensions per campaign or ad group.
• Use at least three extensions in each campaign or ad group.

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

• A phone number where customers can contact him
• At least one of his keywords
• The physical address of his store
• Messaging that includes “Click Here!”

What is a main benefit of using Search Audience solutions?

• They identify ad extension opportunities to improve average click-through rates.
• They get detailed analytical insights about search network performance.
• They can help send the right message to the right customer with the right bid.
• They automatically generate new keyword and ad content suggestions.

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

• Reach people who have been identified as being in the mindset to buy
• Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
• Find new customers that share the behaviors and characteristics of your marketing audience segments
• Reach people based on specific demographics such as marital and education status

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

• Potential customers will be automatically directed to her business website.
• Ads for her business will appear across a variety of digital and traditional media.
• Her business will have a competitive presence with similar businesses during searches.
• Her business will have a higher ranking in organic search results.

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

• With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
• With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
• With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
• With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

• Machine learning
• Ad extensions
• Seller ratings
• Manual control

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

• To judge the popularity of her website compared to others
• To understand the network performance of her website
• To identify opportunities to improve campaign performance
• To compare the efficacy of her ad text creative with that of other ads

Michelle recently launched a new product called Wonder Boots. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (Wonder Boots). Which keyword match type should Michelle use to attract traffic strictly for searches for the Wonder Boots product name?

• Phrase match
• Broad match
• Broad-match modifier
• Exact match

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

• Enables her to partner with other similar businesses.
• Allows her to reach to all device types.
• Extends her reach to additional sites.
• Increases the geographic distribution of her ad.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

• To take advantage of seasonal trends throughout the year
• To allocate budgets that drive incremental conversions
• To find growth opportunities regarding device targeting
• To identify the most profitable location targeting

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

• Remove ad extensions.
• Create a helpful, relevant landing page for the ad.
• Reduce the number of words in the ad.
• Control user signals and attributes.

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

• It reduces the needed advertising budget.
• It allows for greater control over keywords.
• It finds traffic an advertiser might miss.
• It promotes advertising on social media platforms.
• It creates new ads automatically.

Which statement is true about serving relevant ad extensions?

• They encourage users to make more informed decisions and take action.
• They prevent all irrelevant traffic from clicking on your ads.
• They provide advertisers with additional insights within the search term report.
• They generate new creative suggestions for both keywords and ads.

With Similar Audiences, which Google product is included when finding new people with similar profiles?

• Gmail
• Google Drive
• Messages
• YouTube

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

• Common misspellings and synonyms of his keywords will still allow his ads to be shown.
• Ads for Jimmy’s business will be shown to the widest possible audience.
• Jimmy’s ads will appear at a lower rate when users search for the television brand.
• His ads won’t be shown to users searching for the uncarried brand.

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

• Browsing an adventure activities website.
• Researching South American holiday destinations online.
• Looking up passport rules for South America.
• Watching an online video about South America.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

• To allow the Google Ads system to anticipate what content is present on the landing page
• To give users more options over which landing page they want to navigate to
• To give users an idea of the content they’ll see upon clicking the ad
• To match an appropriate landing page with the search term that triggered the ad

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• With Google Ads, you can choose a maximum amount to spend per month.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• Google Ads saves you time by deciding what your budget will be on a daily basis.
• With Google Ads, your ads will show up on every available search engine

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

• In-Market Audiences
• Affinity Audiences
• Similar Audiences for Search
• Customer Match

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

• Increase the number of ad groups.
• Match the bid to an industry benchmark.
• Improve the ad’s quality score.
• Decrease the number of ad groups.

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)

• A green boat paddle
• Rowboat paddling
• Travel on a paddle ship
• Boat adventure
• Boats and ships

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Different campaign types have different minimum and maximum budget requirements.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Certain campaign types will only serve ads during particular times of the day and week.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.

What Search Network text ad component provides up to three fields of 30 characters each?

• The description component
• The headline component
• The conversion component
• The website URL component

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

• By attracting users with creative assets.
• By providing users with relevant information up-front.
• By dynamically using negative keywords, based on a user’s website content.
• By presenting users with catalog options for a product.

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

• Decreasing the bid for the ad.
• Adding more specifics to the ad.
• Cloning the ad multiple times.
• Tweaking the speed of your website.

How does automating your bid contribute to a successful Google Ads campaign?

• Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
• The customer journey has become more direct, so setting bids should be based on general user behavior.
• Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
• Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

• The phone number of your business.
• The URL displaying your website address.
• The promotion behind your advertisement.
• The location of your business.

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

• Search, Display, Video, App, and Access
• Social, Display, Video, Shopping, and App
• Search, Display, TV, Shopping, and App
• Search, Display, Video, Shopping, and App

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

• Reach the right user with the right message at the right time.
• Target specific devices exclusively.
• Choose what time of day your ads will appear.
• Control the cost of each click.

A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.) Select All Correct Responses

• Boat adventure
• Travel on a paddleboat
• Paddleboat rentals
• Motorboat rentals

A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?

• “All-inclusive family vacation”
• “Best all-inclusive vacation”
• “All-inclusive Paris holiday”
• “All-inclusive vacation”

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

• The campaign’s budget needs to increase by 22% in order to be fully optimized.
• The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
• The campaign needs a 22% improvement in order to be fully optimized.
• The campaign is being outperformed by 78% of similar businesses.

What’s a best practice when writing a description for a Search Ad?

• Including a call to action
• Highlighting the business hours
• Comparing the business to competitors
• Including a customer quote

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)
• Maximize clicks
• Target impression share

What’s a best practice for using ad extensions?

• Use no more than two extensions per campaign or ad group.
• Use extensions only at the ad group level.
• Use ad extensions only if you are advertising services.
• Use at least three extensions per campaign or ad group.

Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?

• Similar ads by competitors
• Goals and analytics
• Site experience
• Content and formatting

Which recommendation is a best practice for effectively using Performance Planner?

• Divide campaigns with different marketing objectives into individual Performance Planner plans.
• Set bids and budgets by using last click conversions.
• Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
• Create account-level plans that combine all campaigns.

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords ““voice-controlled television.”” How will broad match benefit the company’s campaign?

• The ad will appear to previous customers regardless of the search terms in order to expand reach.
• The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
• The ad will appear to more users by serving on new, relevant queries.
• The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

• Social media profile, Email, Mailing Address
• IP Address, Work Address, Phone Number
• IP Address, Social media profile, Phone Number
• Email, Mailing Address, Phone Number

A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

• Target cost-per-acquisition (tCPA)
• Target return on ad spend (tROAS)
• Target impression share
• Maximize clicks

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses

• List the ad at the bottom of the search results.
• Feature a relevant headline.
• Increase the font size.
• Include a current promotion.

• People who previously purchased from a competitor’s website
• People who previously purchased a large quantity of the website’s products
• People to whom the company has previously advertised via traditional media channels
• People who have heard of the company but have never visited the company’s website

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose ““website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?

• More customers learning about the store’s products on the website
• An increase in online sales through the store’s website

An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?

• The skater would search for “best skateboards.”
• The skater would scan the search results.
• The skater would click on a Google Search ad.
• The skater would browse different skateboards on the website they navigate to.
• The skater would make a purchase on the website they navigate to.

What’s a best practice when writing a headline for a Search Ad?

• Highlighting the business hours
• Including the names of competitors
• Providing the full URL in the headline
• Including at least one keyword in the headline

A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

• Target return on ad spend (tROAS)
• Target impression share
• Target cost-per-acquisition (tCPA)
• Maximize clicks

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign’s budget needs to increase by 25%.
• The campaign is performing better than 75% of the manager’s other Search campaigns.
• The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
• The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

What’s a benefit of using Customer Match audience solutions?

• Using your first-party data to reconnect with previous customers
• Having the ability to develop and segment lists based on demographics
• Collecting users who have interacted with your website via the Google Ads remarketing tag
• Connecting with new prospective users whose interests align with your product

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) Select All Correct Responses

• The manager can choose the exact searches to which their keywords will match.
• The manager can serve on new, relevant queries.
• The manager won’t need to use keywords when on the broad-match setting.
• The manager won’t have to think of all of the related “saucepan” keywords.

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

• Based on campaign aspects such as campaign statistics, settings, and industry trends
• By comparing the company’s current sales to the company’s historic sales data
• By analyzing the popularity of the company’s ads on social media
• By comparing the company’s website to the websites of the company’s competitors

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

• Customers who have purchased at the retailer’s outlet location
• Customers who participated in the brand’s most recent holiday sale
• Lapsed customers who haven’t purchased from the brand in the previous year
• Customers who are members of the company’s loyalty program

What’s a best practice for effectively using Performance Planner?

• Set bids and budgets by using last-click conversions.
• Use Performance Planner on an annual basis.
• Create account-level plans that combine all campaigns.
• Check your plan regularly close to the run date.

What are two best practices for creating ads? (Choose two.) Select All Correct Responses

• Include three to five ads and at least three extensions in each ad group.
• Implement one ad per ad group per keyword for a maximum of 100 ads.
• Separate each ad into an individual ad group in order to streamline reporting.
• Optimize the campaign’s ad rotation for clicks or conversion actions.

Match each Search Audience solution with the benefit that it can bring to your campaigns.

1. Remarketing Lists for Search Ads
2. In-Market Audiences
3. Customer Match
4. Detailed Demographics

• Upload your customer data into Google Ads and connect with these audiences.
• Drive consideration among people who are actively researching the products or services you offer.
• Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status.
• Reach people who visited your website in the past.

Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.) Select All Correct Responses

• Employment status
• Email address
• Age
• Mailing address

What’s a benefit of using the sitelink extension?

• Users can more easily take a desired action by going directly to relevant pages.
• Users can more easily call your business.
• Users can download the app directly from your Search ad.
• Users can go directly to the website’s homepage.

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

• Target impression share
• Target cost-per-acquisition (tCPA)
• Target return on ad spend (tROAS)
• Maximize conversions

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

• Search Ads can include videos of relevant products.
• Search Ads can appear on relevant searches by potential customers.
• Search Ads can appear within organic search results.
• Search Ads can automatically send follow-up information to potential customers.

A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

• By setting manual bids for specific times of day
• By providing manual control of each bid
• By determining minimum and maximum bid values by the daily budget
• By setting the appropriate bid for each auction

Why is optimizing your ad rotation when setting up your ads recommended?

• Google will select the best ad for each auction.
• You’ll be able to serve multiple ads per query.
• Users will be able to review your ads more quickly.
• Users will be able to see more of your ads.

Which three universal extensions should marketers use to enhance their ads?

• Sitelinks, structured snippets, callout extensions
• Sitelinks, price extensions, app extensions
• Sitelinks, call extensions, location extensions
• Sitelinks, call extensions, callout extensions

Which ad extension is available only as a full automated ad extension?

• App extension
• Message extension
• Seller ratings extension
• Price extension

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords ““voice-controlled television.”” How will the company benefit from using broad match for its campaign?

• The owners will have manual control over each of their keywords.
• Broad match automatically includes negative keywords.
• The ad will only appear in searches for the exact keywords.
• The campaign will reach more users by serving new, relevant queries.

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?”

• The school will extend its reach to additional websites.
• The school will unlock additional geographic targeting for its ads.
• The school’s website will reach all device types.
• The school will be able to partner with similar businesses.

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

• Maximize Clicks
• Target return on ad spend (tROAS)
• Maximize Conversions
• Target impression share

• Customer match
• Broad
• Exact
• Phrase

A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?

• Networks
• Image extensions
• Ad scheduling
• Keyword insertion

An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Select All Correct Responses

• Integration with other budgeting software
• Leverage of machine learning for forecasting
• Assistance identifying funds from other external budgets to allocate to marketing
• Billions of weekly Google searches powering forecasting

Why is creating three or more Search Ads per ad group a best practice?

• Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
• Having more ads in an ad group increases the chances of showing more than one ad per auction.
• Having more ads in an ad group means lower bounce rates for landing pages.
• Having more ads in an ad group means the ads will receive a higher-quality score.

A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?

• The company’s website will load faster with the addition of Google Search ads.
• Users will be able to see the company’s Search ads while browsing other websites.
• Search ads for the company can appear when users are comparing different options from competitors.
• The company’s Search ads will be eligible to appear on other channels, such as print ads.

What’s a good use case to leverage Customer Match?

• To reach new customers who share the behaviors and characteristics of your remarketing audience segments
• To identify loyal customers and expand reach to people who resemble your customers
• To re-engage customers who have previously purchased from your business
• To reach people based on advanced demographic criteria

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

• User generated scenarios
• Company sales figures
• Account settings
• Account executives
• Industry data

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

• It will improve by the end of the month.
• It will improve upon acceptance.
• It will improve the the end of the day.
• It will gradually improve by the end of the week.

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

• To compare the efficacy of her ad text creative with that of other ads
• To find how close her campaign is from potential ideal results
• To understand the network performance of her website
• To judge the popularity of her website compared to others