Google Search Ads 360 Exam Answers

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Which level’s settings CANNOT be edited with bulksheets? (select two)

• Network
• Ad Group
• Advertiser
• Campaign

What is shown in the “Last sync” details tab? (select two)

• A list of campaigns modified
• The time that the sync occurred
• A list of error types
• The number of errors during the sync

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

• 3 months
• 1 week
• 2 weeks
• 3-4 weeks

What could prevent Inventory Management from making changes to a campaign?

• Manual edits to campaign name or status
• Manual edits to keyword URL templates
• Edits to ad rotation settings
• Edits to campaign bids or bid strategies

What Floodlight tag measures purchases and revenue on a website?

• Action
• Revenue
• Transaction
• Counter

Which three features can be used to integrate offline conversion data? (select three)

• Search Ads 360 API
• sFTP
• Bulksheets
• Google Data Studio

At which three levels can automated rules be set up? (select three)

• Campaigns
• Engines
• Agency
• Keywords

• Conversions or Revenue
• Rules
• Position
• Max clicks

Which three modifiers can be automated by a bid strategy? (select three)

• Remarketing target bid adjustments
• Search impression share bid adjustments
• Location target bid adjustments
• Mobile bid adjustments

Campaigns can only be copied within the same engine account for which two engines? (select two)

• Bing Ads
• Social
• Yahoo! Japan
• adMarketplace

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Where can a saved web query be found?

• In the left-hand menu, click Budget Management, then Web Query
• In the right-hand menu, click Attribution, then Web Query
• In the right-hand menu, Click Advertiser Settings, then Web Query
• In the left-hand menu, click Downloads then Web Query

Which three frequencies can be scheduled for reports? (select three)

• Daily
• Weekly
• Monthly
• Hourly

What happens when an engine is paused?

• All campaigns are paused
• Ad groups and keywords are paused
• Active campaigns are paused
• Syncs are paused from the engine

Which two conversion sources can be reported in custom columns? (select two)

• Gemini Conversion Trackers
• Bing Conversion Trackers
• Floodlight
• Google Ads Conversion Trackers

What metrics estimate conversions that measure user behavior across devices and environments?

• cost
• visits
• clicks
• Cross-environment metrics

Which two segments CANNOT be applied to reporting data? (select two)

• Device type
• Business data
• Attribution model
• User ID

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

• Advertiser
• Campaign
• Placement
• Publisher

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

• Keywords / Product Groups
• Campaigns
• Ad groups
• Agency

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

• Last paid search interaction
• Position-based
• First interaction
• Data-Driven

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

• Edit all advertisers within an agency
• Edit advertiser settings
• Edit advertiser components
• Remove user access to an agency’s advertisers

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

• Business data
• Placeholder keyword
• Landing page test
• Rules

Which two filters are available in the change history report? (select two)

• Creation date
• Change Type
• Campaign
• Geo

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

• Campaign Manager API
• Search Ads 360 API
• Custom Variables
• Bulksheets

Bulksheets can be used to complete which two tasks? (select two)

• Upload custom Floodlight variable data
• Generate formula columns in bulk
• Upload offline conversions
• Create labels

At which two levels can URL Templates be set up? (select two)

• Advertiser
• Campaigns
• Agency
• Engine

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

• Advanced Targeting
• Conversion
• Position
• Clicks

Which three engines are supported by the Search Ads 360 API? (select three)

• Google Ads
• Bing
• Ask.com
• Gemini

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

• Google Ads API
• Bulksheets
• Campaign Manager API
• Search Ads 360 API

What setting should be applied to a Floodlight tag passing offline conversion data?

• Primary source is offline
• Dynamic tag
• Primary source is retail
• Image tag only

What are two key differentiators in functionality between labels and business data?

• Ability to report at the campaign level
• Ability to attach a business calendar
• Ability to pivot metrics based on custom business dimensions
• Ability to pause biddable items

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

• Position
• Impression share
• Max CPA
• Profit

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

• Ad group’s currency
• Billing currency
• Advertiser’s currency
• Engine’s currency

What function do ValueTrack parameters perform?

• Create custom date segmentation
• Dynamically insert information
• Automatically sync to Google Tag Manager
• Track additional conversion types

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

• 12 hours
• 24 hours
• 6 hours
• 1 hour

Which two types of campaigns do bid strategy opportunities analyze? (select two)

• Google Ads manual campaigns
• Gemini manual campaigns
• Bing Ads manual campaigns
• Google Ads App campaigns

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

• The engine’s timezones
• The advertiser’s timezone
• Campaign Manager’s timezone
• Greenwich Mean Time (GMT)

What feature may be used to edit custom Floodlight variable data?

• Bulksheets
• Google Ads API
• Search Ads 360 API
• Text Editor

Which three changes can a user set up using scheduled edits? (select three)

• Lower bids on keywords during weekends
• Activate a new bid strategy
• Activate ads or keywords at a specific time
• Raise bids on keywords every Monday at 7am

Data Exclusion events exclude data for a minimum of how many hours?

• 4 hours
• 8 hours
• 2 hours
• 24 hours

What feature may be used to report on a specific Floodlight conversion?

• Custom Column
• Business data
• Custom Dimension
• Custom Metric

What is the Search Ads 360 account hierarchy?

• Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
• Agency > Advertiser > Engine > Campaign > Keyword
• Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
• Advertiser > Engine > Campaign >Keyword

In what order should new entities be created (assuming no campaigns already exist)?

• Keyword > Ad Group > Campaign
• Keyword > Campaign > Ad Group
• Campaign > Ad Group > Ad > Keyword
• Ad Group > Keyword > Campaign

Which two types of goals can be targeted in Bid Strategies? (select two)

• Business data
• Conversion
• Revenue
• Profit Margin

What permissions are needed to create an advertiser?

• Agency Manager
• Advertiser user (edit access)
• Advertiser viewer
• Read-only

Which two column categories appear in formula columns? (select two)

• Engine metrics
• Conversion metrics
• Search impr share
• Creation time

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

• It is not possible to pass conversion attributes
• Set up a custom Floodlight variable in Google Tag Manager
• Set up a custom Floodlight variable as a dimension in Search Ads 360
• Set up a Custom Dimension in Google Analytics

Which three URLs are involved in a landing page test? (select three)

• Original
• Control
• Experiment
• Rule

What occurs when auto-tagging is enabled?

• A Google click ID is appended to all landing page URLs
• A Google Click ID is reported in the budget pacing report
• A scheduled edit is created for all Google Ads campaigns
• A label is added to all Google Ads campaigns

What level should be used to evaluate performance of a bid strategy?

• Individual campaign
• Bid strategy
• Individual ad
• Individual keyword

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

• Campaign Manager
• Each product uses separate currencies
• Display & Video 360
• Search Ads 360

What step would be taken to check if an inventory management template has created any entities?

• Create an Executive Report with no filters
• Check the template’s progress bar
• Apply an “Inventory template ID” filter
• Filter for errors in the reporting dashboard

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

• 6 hours
• 8 hours
• 2 hours
• 4 hours

What configuration setting eliminates duplicate conversions between advertisers?

• Counter
• Shared Floodlight configuration
• Action
• Revenue

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

• Campaign Manager
• Each product uses separate time zones
• Display & Video 360
• Search Ads 360

What two Floodlight activity group types can be set up? (select two)

• Dimension
• Counter
• Sales
• Metric

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• Decrease maximum bid in the bid strategy setting 40%
• Increase bidding portfolio by 2 new keywords
• Decrease CPA target of bid strategy 60%
• Decrease bidding portfolio by 1 low-performing keyword

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

• Link to a shared version of the generated report
• Deliver daily file to shared sFTP
• Executive reports can’t be sent to a user with no access to Search Ads 360
• Send a downloaded PDF or Excel file

What does it mean when the “Stop sync” button is greyed out?

• The sync is complete.
• The engine account is paused.
• The sync is applying updates.
• The engine type is “Other.

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

• GCLID
• Match Type
• Campaign ID
• Keyword

Which two user types can activate the conversion API? (select two)

• Advertiser user
• Agency user
• Agency manager
• Advertiser manager

When a reporting view is saved, who has access to the view?

• Select users within that advertiser
• All users within that advertiser
• Only users with edit access within that advertiser
• No users within that advertiser

Which two types of uploads can be made through an sFTP endpoint? (select two)

• Google Search history
• Bulksheets
• Inventory management feeds
• Conversions

What is the default attribution model for Floodlight?

• Last Impression
• First Click
• Last Click
• First interaction

What conversion data can be uploaded using bulksheets?

• Google Ads conversions data
• Google Analytics goal data
• Custom Floodlight variable data
• Offline conversion data

Which three requirements must be met to run a successful ad copy test? (select three)

• Minimum number of required impressions for each ad group
• Each ad must contain only one landing page URL
• All keywords and engines must be paused
• Ads must only include one ad copy test at a time

What action should be used to pass a conversion attribute (such as shipping cost)?

• Set up Custom Floodlight Variable using bulksheets
• Set up an additional Floodlight tag and pass the shipping cost through the revenue field
• Set up Custom Floodlight Variable using the relevant engine frontend
• Set up Custom Floodlight Variable as a metric

Which two conversion sources can be selected in bid strategies? (select two)

• Google Analytics
• Floodlight
• Bing Universal Event Tracking
• Google Tag Manager goals