Google Mobile Experience Certification Exam Answers

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Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.

• Two-Factor authentication
• Progressive web app
• Deep linking
• Universal links

• Google Pay supports up to 4 ACH bank accounts per user.
• It offers rewards for new user referrals.
• It securely stores payment information.
• It supports co-branded cards, such as those by Citi.
• Completing checkout takes less than six clicks or taps.

Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?

• What percentage of the marketing budget can accurate metrics quantify?
• Are the teams utilizing the latest features in Google Ads?
• When do users prefer to interact with a website vs. an app?
• How many offline interactions does it take to create a conversion?

• Google Drive
• Test My Site
• Google Trends
• Google Web Toolkit

Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

• Mobile networks are faster than WiFi connections.
• The mobile web offers more overall diversity than desktops do.
• The mobile web remains the most widely used platform.
• Mobile networks always offer consistent speeds.

Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?

• Analyzing what businesses in the same industry are doing
• Implementing an A/B test on the homepage
• Using data and user feedback to identify areas of opportunity
• Creating a hypothesis to test based on his preferences

• Google Optimize
• Dart
• Gerrit
• Firebase A/B Testing

Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

• So that all teams can handle user feedback
• To make sure branding consistency and minimize errors
• So that the teams can collaborate on leadership efforts
• To create diverse strategies within each individual team

• Conversions reports
• Audience reports
• Flow visualization reports
• Attribution reports

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You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

• Using known user signals
• Delivering a relevant web page
• Static profile matching
• Using given information

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

• Checking the “Landing pages” section in Google Ads
• Comparing other businesses’ websites against their own
• Reviewing the website’s funnel or flow
• Having a designer inspect the cosmetic side of the pages

Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses

• Turnaround time
• Web-friendly
• Simple design
• Navigation
• Relevant page

Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?

• To give all teams at Jellyish easier access to the test results
• To automatically forward relevant data to the Google Ads account
• To quickly and easily identify problem areas
• To allow site users to see results of the tests

• Accessible from phone’s home screen
• Fully supported by Android and iOS
• Automatic certification in app stores
• Responds dynamically to input
• Better hardware integration

• Conversion rates
• Average page views
• Click rates
• Average daily visitors

SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

• Venmo
• Google Pay
• Apple Pay
• Square Wallet

Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?

• By dividing the mobile conversion rate by the desktop conversion rate
• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate
• By multiplying the desktop conversion rate by the mobile conversion rate

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

• The initial search and exploration phase
• The exploration and action phase
• The exploration and evaluation phase
• The initial search and action phase

The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?

• They’re all trying to understand how users are interacting with experiences.
• Each of their primary goals is to drive revenue.
• All of their business roles connect to the end user.
• They all work directly with the Google Ads interface.

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

• Presentation, Indicators, and Estimation
• Production, Interest, and Engagement
• Performance, Inspection, and Evaluation
• Potential, Importance, and Ease

Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

• Investing heavily in developer resources
• Having the marketer take sole responsibility of making user-centric design
• Segmenting teams internally to drive individual focus
• Creating a continuous cycle of listening to users, testing and iterating

• Google App Engine
• One Tap sign-up
• Progressive web apps
• Google AI

Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?

• Aligning with developers to create options for testing site and app improvements
• Running tests across advertising platforms and implementing results to improve efforts
• Implementing tracking for measurable outcomes and share data across teams
• Supporting and encouraging testing and enabling budgets to allow for it

• That site users leave positive reviews about products on the site
• To show a price comparison with competitor sites
• That the mobile experience should resemble a good conversation
• To track the products the customer views and the time spent on the site

Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

• Clicks and average order value decrease.
• Conversions and revenue increase.
• Clicks and revenue increase.
• Clicks and average order value increase.

Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

• Google Analytics
• Google Shopping Cart
• Form AutoFill
• Real-time order counter

Shelly has been learning how to find opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

• To identify whether the mobile site attracts the attention of nearby people as they use it.
• The mobile site’s speed and performance may vary depending on various factors.
• To see how it compares against mobile sites belonging to other businesses in the industry.
• The visuals of the mobile site may appear different in various lighting situations.

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

• Product insights
• Purchase insights
• Data insights
• User insights

Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo’s mobile experience create?

• $600,000
• $150,000
• $250,000
• $400,000

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

• Why is one Google Ads campaign performing better than another campaign?
• Can the click-through rate be further improved for this ad?
• Why is the majority of traffic to the site coming from mobile devices?
• How valuable is the traffic to this page?

Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

• Google Web Vitals
• Test My Site
• Google Ads landing page report
• Chrome UX Report

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It provides invaluable insights into what other businesses are focusing on in the same industry.
• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

• Showing the performance statistics of the design team
• Showing a summary breakdown of the Google Ads account
• Showing benchmark data across the competition
• Showing a comparison of performance between the development and marketing teams

Logan has been the marketer and site manager for CarFixer.com for the past 10 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

• Performance budget
• Independent testing program
• Automated debuggers
• Performance maintenance team

• Using machine learning
• Using known user signals
• Using given information
• Delivering a relevant landing page

The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

• Scroll depth
• Pages per session
• Bounce rate
• New subscribers

• Navigation
• Landing pages
• Imagery
• Optimization
• Specialization

Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?

• Firebase A/B Testing
• Google Analytics 360
• Web Vitals
• Test My App

• Squarespace
• Visual Studio
• Wireshark
• Test My Site

The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because it’ll make sure users to leave positive reviews about Shipza
• Because it’ll help to further improve the click-through rate in their Google Ads account

• Ratio of total visitors per day to total hits per day
• Using real-world results instead of lab-testing results
• Separating spider hits from cached and visitor hits
• Using cloud-based testing services to simulate the actual user experience

As the marketer for ClimbHigh.com, the user experience for the site is Maria’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

• XML
• HTML
• Graphics
• Localization

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

• Display their most popular products on the home page
• Ensure he feels as welcome as if he was at the store
• Display contact information
• Display all their products on the home page

The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

• It uses given information.
• It implements dyanamic scripting.
• It delivers a relevant landing page.
• It implements mobile deep linking.

• Add a PCI-compliant payment gateway to bolster user confidence in site security.
• Remove all flash content and switch fully to HTML5.
• Focus on providing a seamless experience for users.
• Enhance the search feature of the site with full text searching.

• A speed plan
• A performance budget
• A performance plan
• A speed threshold

Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

• Reviewing search term reports in their Google Ads account
• Experiencing the site as a mobile user
• Analyzing demographic reports for Cabzio’s industry
• Accessing the desktop version of the site from different locations

Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

• It prevents misalignment.
• It encourages feedback from users.
• It unlocks additional features in Google Analytics.
• It guarantees more conversions.

• Data Studio
• Google Analytics 360
• Google Site Testing
• Optimize 360

James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

• To build morale within the organization and, in turn, promote a supportive work environment
• To encourage developers to implement marketing related changes quicker than usual
• To understand the constraints that limits developers when they’re building a site or app
• To gain assistance from the developers when it comes to creating content on Google Ads

• Using known user signals
• Utilizing location integration
• Google’s One Tap sign-in
• Using given information

HotAndCold.com, a regional HVAC contractor, has contracted Kennedie to be their marketer. Thus far, their website has been an informational site full of static pages. Kennedie is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

• Google Pay
• Samsung Pay
• Venmo
• Apple Pay

Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

• Brand insights
• Competitive insights
• Data insights
• User insights

Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

• Conversions and revenue increase.
• Clicks and revenue decrease.
• Clicks and average order value decrease.
• Clicks and average order value increase.

Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers. Select All Correct Responses

• Web-friendly
• Call-to-action
• Turnaround time
• Intuitiveness
• Simple design

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

• Google Ads landing page report
• Chrome UX Report
• Chrome DevTools
• Google Web Vitals

Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?

• To allow app users to see results of the tests
• To automatically forward relevant data to the Google Ads account
• To give all teams at SweetFizz easier access to the test results
• To quickly and easily identify problem areas

The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

• One Tap sign-in
• Progressive web app
• HTML5
• Deep linking

• Optimization
• Accessibility
• Analytics
• Specialization
• Conversion

Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the data scientist’s part in optimizing the user experience on an ongoing basis?

• Supporting and encouraging testing and enabling budgets to allow for it
• Building the test environments and implementing changes that were successful in testing
• Implementing tracking for measurable outcomes and share data across teams
• Aligning with developers to create options for testing site and app improvements

Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level. Why is CRO important?

• It provides invaluable insights into what other businesses are focusing on in the same industry.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

• Google Shopping Cart
• Google Analytics
• One Tap sign-in
• Multi-factor authentication

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

• By dividing the mobile conversion rate by the desktop conversion rate
• By multiplying the desktop conversion rate by the mobile conversion rate
• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate

• Works on flaky connections
• Accessible from phone’s home screen
• Fully supported by Android and iOS
• Automatic certification in app stores
• Less device battery drain

The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

• It uses Progressive Personalization.
• It uses given information.
• It uses known user signals.
• It delivers a relevant landing page.

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

• Integration Center
• Google Analytics 360
• Optimize 360
• Google Site Testing

As the marketer for SellYourCar.com, the user experience for the site is Olivia’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

• Videos
• XML
• HTML
• Localization

The business, WatchSpark, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of WatchSpark share in common?

• All of their business roles connect to the end user.
• They’re all trying to understand how users are interacting with experiences.
• Each of their primary goals is to drive revenue.
• Their primary goal is to grow social engagement.

Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

• Why is one Google Ads campaign performing better than another campaign?
• Why is the majority of traffic to the site coming from mobile devices?
• How much improvement can be made on this page?
• Can the click-through rate be further improved for this ad?

Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup’s mobile experience create?

• $250,000
• $300,000
• $400,000
• $10,000

You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

• Progressive checkout
• Using given information
• Dynamic merchant processing
• Static profile matching

Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?

• It guarantees more conversions.
• It prevents misalignment.
• It unlocks additional features in Google Analytics.
• It encourages feedback from users.

• To encourage the user to spend hours browsing products on your site
• To present your brand as if the customer walked into your store
• That site users leave positive reviews about products on the site
• That the customer tells all of their friends about your site

The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into DockHawk’s mobile site and app experience?

• Because it’ll make sure users to leave positive reviews about DockHawk
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help to further improve the click-through rate in their Google Ads account

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

• The exploration and evaluation phase
• The initial search and exploration phase
• The exploration and action phase
• The initial search and action phase

The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page. What’s the name of the metric that you should look for?

• Scroll depth
• Bounce rate
• Average time on page
• Pages per session

• Firebase A/B Testing
• Gerrit
• Google Optimize
• Dart

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?

• The app’s speed and performance may vary depending on various factors.
• The visuals of the app may appear different in various lighting situations.
• To identify whether the app attracts the attention of nearby people as they use it.
• To see how it compares against apps belonging to other businesses in the industry.

Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

• Showing benchmark data across the competition
• Showing a comparison of performance between the development and marketing teams
• Showing a summary breakdown of the Google Ads account
• Showing the performance statistics of the design team

• Behavior reports
• Attribution reports
• Flow visualization reports
• Model comparison reports

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?

• The app’s speed and performance may vary depending on various factors.
• To identify whether the app attracts the attention of nearby people as they use it.
• The visuals of the app may appear different in various lighting situations.
• To see how it compares against apps belonging to other businesses in the industry.

Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

• Long-term performance audit
• Performance maintenance team
• Performance budget
• Independent testing program

• Google Optimize
• Google Web Toolkit
• Flutter
• Firebase A/B Testing

Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Tennio’s mobile experience create?

• $200,000
• $500,000
• $400,000
• $20,000

• Imagery
• Specialization
• Navigation
• Analytics
• Landing pages

The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

• It implements dynamic scripting.
• It delivers a relevant landing page.
• It uses Progressive Personalization.
• It uses known user signals.

• Ratio of total visitors per day to total hits per day
• Using cloud-based testing services to simulate the actual user experience
• Separating spider hits from cached and visitor hits
• Using real-world results instead of lab-testing results

• A speed plan
• A performance budget
• A performance plan
• A latency limit

A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

• Comparing other businesses’ websites against their own
• Having a designer inspect the cosmetic side of the pages
• Reviewing the website’s funnel or flow
• Checking the “Landing pages” section in Google Ads

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

• It encourages feedback from users.
• It prevents misalignment.
• It guarantees more conversions.
• It unlocks additional features in Google Analytics.

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?

• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It provides invaluable insights into what other businesses are focusing on in the same industry.

• It integrates with Apple Pay and Samsung Pay.
• It offers rewards for new user referrals.
• It works on web sites, apps, Android, and iOS.
• It securely stores payment information.
• It supports co-branded cards, such as those by Citi.

• Gerrit
• Google Web Designer
• Test My Site
• Google Web Toolkit

The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?

• New subscribers
• Average time on page
• Bounce rate
• Exit rate

Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

• Why is one Google Ads campaign performing better than another campaign?
• Why is the majority of traffic to the site coming from mobile devices?
• How valuable is the traffic to this page?
• Can the click-through rate be further improved for this ad?

The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

• Google Ads landing page report
• Chrome UX Report
• Chrome DevTools
• Test My Site

Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?

• To quickly and easily identify problem areas
• To allow site users to see results of the tests
• To automatically forward relevant data to the Google Ads account
• To give all teams at SweetFizz easier access to the test results

Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?

• Do the website and app both deliver high-quality user experiences?
• What percentage of the marketing budget can accurate metrics quantify?
• Are the teams utilizing the latest features in Google Ads?
• How many offline interactions does it take to create a conversion?

• Visual Studio
• Test My Site
• Wireshark
• Squarespace

You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

• Delivering a relevant web page
• Using known user signals
• Using given information
• Dynamic merchant processing

Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?

• To understand the constraints that limits developers when they’re building a site or app
• To build morale within the organization and, in turn, promote a supportive work environment
• To gain assistance from the developers when it comes to creating content on Google Ads
• To encourage developers to implement marketing related changes quicker than usual

Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?

• Reviewing search term reports in their Google Ads account
• Analyzing demographic reports for Autosity’s industry
• Comparing the desktop conversion rate to mCvR
• Accessing the desktop version of the site from different locations

Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

• Investing heavily in developer resources
• Creating a continuous cycle of listening to users, testing and iterating
• Having each team measure different key performance indicators (KPIs)
• Having the marketer take sole responsibility of making user-centric design

• Google Analytics 360
• SplitMetrics
• Optimizely
• Firebase A/B Testing

Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

• Using data and user feedback to identify areas of opportunity
• Implementing an A/B test on the homepage
• Speaking to the developer team about implementing changes
• Creating a hypothesis to test based on her preferences

The business, Monitoro, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Monitoro share in common?

• Their primary goal is to grow social engagement.
• All of their business roles connect to the end user.
• They’re all primarily focused on driving traffic.
• They all work directly with the Google Ads interface.

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

• It’s accepted by every bank that accepts Visa or Mastercard.
• It securely stores payment information.
• Completing checkout takes less than six clicks or taps.
• It offers rewards for new user referrals.
• It supports co-branded cards, such as those by Citi.

Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

• Showing benchmark data across the competition
• Showing a summary breakdown of the Google Ads account
• Showing the performance statistics of the design team
• Showing a comparison of performance between the development and marketing teams

• Attribution reports
• Model comparison reports
• Flow visualization reports
• Audience reports

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses

• Navigation
• Clear value proposition
• Intuitiveness
• Simple design
• Turnaround time

• One Tap sign-in
• Web Vitals
• Google Apps
• Progressive web apps

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

• Because itll make sure users to leave positive reviews about GoldBoat
• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because it’ll help to further improve the click-through rate in their Google Ads account

• Average time between user clicks measures view time
• Ratio of total visitors per day to total hits per day
• Using cloud-based testing services to simulate the actual user experience
• Using real-world results instead of lab-testing results

As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

• HTML
• Coding errors
• Videos
• Localization

HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

• Real-time order counter
• Multi-factor authentication
• Google Shopping Cart
• One Tap sign-up

Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

• Clicks and revenue increase.
• Conversions and revenue increase.
• Conversions increase while revenue decreases.
• Conversions decrease while revenue increases.

Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

• Are the teams utilizing the latest features in Google Ads?
• How many offline interactions does it take to create a conversion?
• Do web and app teams have aligned goals and strategies?
• What percentage of the marketing budget can accurate metrics quantify?

• Optimize 360
• Data Studio
• Google Analytics 360
• Google Insights

• Focus on providing a seamless experience for users.
• Provide a way for users to leave and read reviews from other customers.
• Add a PCI-compliant payment gateway to bolster user confidence in site security.
• Remove all flash content and switch fully to HTML5.

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

• Independent testing program
• Long-term performance audit
• Performance maintenance team
• Performance budget

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

• Presentation, Indicators, and Estimation
• Potential, Importance, and Ease
• Performance, Inspection, and Evaluation
• Production, Interest, and Engagement

• Two-Factor authentication
• Universal links
• HTML5
• Deep linking

• Responds dynamically to input
• Automatic certification in app stores
• Less device battery drain
• Better hardware integration
• Loads instantly

• Visitor hits
• Average page views
• Daily referrals
• Conversion rates

• Provide a very welcoming experience for him
• Display contact information
• Display a video window of products in use
• Display their most popular products on the home page

Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?

• Marketers can expect users to keep up-to-date with the latest mobile device models.
• Building thoughtful, simpler interfaces can help improve speed and performance across all device types.
• Marketers can rely on mobile device manufacturers and OS developers to keep mobile devices at top speed.
• Mobile devices increase in performance over time as they are used more frequently.

• That site users leave positive reviews about products on the site
• To show a price comparison with competitor sites
• That the mobile experience should resemble a good conversation
• To encourage the user to spend hours browsing products on your site

Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

• SplitMetrics
• Firebase A/B Testing
• Optimize 360
• Web Vitals

• Display a video window of products in use
• Display all their products on the home page
• Display their most popular products on the home page
• Provide a very welcoming experience for him

• Focus on changes that improve user satisfaction of the site.
• Broaden the scope of products offered on the site.
• Remove all flash content and switch fully to HTML5.
• Provide a way for users to leave and read reviews from other customers.

Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

• So that the teams can collaborate on leadership efforts
• To make sure branding consistency and minimize errors
• So that all teams can handle user feedback
• To create diverse strategies within each individual team

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

• Google Pay
• Venmo
• Square Wallet
• PayPal

Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?

• To understand the constraints that limits developers when they’re building a site or app
• To build morale within the organization and, in turn, promote a supportive work environment
• To encourage developers to implement marketing related changes quicker than usual
• To gain assistance from the developers when it comes to creating content on Google Ads

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

• Accessing the desktop version of the site from different locations
• Reviewing search term reports in their Google Ads account
• Comparing the desktop conversion rate to mCvR
• Analyzing demographic reports for FuelCoach’s industry

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

• Having a designer inspect the cosmetic side of the pages
• Checking the “Landing pages” section in Google Ads
• Reviewing the website’s funnel or flow
• Comparing other businesses’ websites against their own

Lloyd has been researching what makes a user-focused organization a successful one. During this research, Lloyd has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the designer’s part in optimizing the user experience on an ongoing basis?

• Aligning with developers to create options for testing site and app improvements
• Supporting and encouraging testing and enabling budgets to allow for it
• Building the test environments and implementing changes that were successful in testing
• Implementing tracking for measurable outcomes and share data across teams

• Site123
• Squarespace
• Test My Site
• Visual Studio

• Progressive web apps
• Google Apps
• Google App Engine
• One Tap sign-up

Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

• User insights
• Competitive insights
• Brand insights
• Data insights

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

• The exploration and action phase
• The initial search and exploration phase
• The exploration and evaluation phase
• The evaluation and action phase

Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

• Mobile networks always offer consistent speeds.
• Mobile networks are faster than WiFi connections.
• The mobile web remains the most widely used platform.
• The mobile web offers more overall diversity than desktops do.

• Delivering a relevant landing page
• Using known user signals
• Using machine learning
• Google’s One Tap sign-in

Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

• Presentation, Indicators, and Estimation
• Production, Interest, and Engagement
• Potential, Importance, and Ease
• Performance, Inspection, and Evaluation

• A latency limit
• A performance plan
• A speed plan
• A performance budget

• Average page views
• Daily referrals
• Search ranking
• Average daily visitors

• Google Analytics
• Test My Site
• Gerrit
• Google Web Toolkit

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

• So that the teams can collaborate on leadership efforts
• To make sure branding consistency and minimize errors
• So that all teams can handle user feedback
• To create diverse strategies within each individual team

Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

• Building relationships between teams like marketing and product
• Having the marketer take sole responsibility of making user-centric design
• Having each team measure different key performance indicators (KPIs)
• Investing heavily in developer resources