Google Display Ads Certification Exam Answers

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Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Certain campaign types will only serve ads during particular times of the day and week.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Different campaign types have different minimum and maximum budget requirements.

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

• A maximum conversion number
• The images they wish to use
• Keyword bids and modifiers
• All channels they wish to target

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

• Maximize clicks
• Target impression share
• Target cost-per-acquisition (tCPA)
• Target return on ad spend (tROAS)

What is a key benefit of Display campaigns?

• Advertisers can provide minimal input to create a Display campaign.
• Display campaign performance helps determine search recommendations.
• Display campaigns provide highly-segmented insights for daily campaign deep dives.
• Smart Display campaigns can automatically create video content.

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

• Optimized targeting
• No targeting
• Manually selected targeting
• Optimized targeting and manually selected targeting

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• You can set your own budget and can change it at any time.
• Your ads will be placed on all search engines.
• Machine models automatically determine your advertising budget.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Maximize clicks
• Target impression share
• Target cost-per-acquisition (tCPA)
• Target return on ad spend (Target ROAS)

What two main ad formats can be used in a Google Display ads campaign?

• Search Ads
• Uploaded Ads
• Social Ads
• Responsive Display Ads

Which of the following are the benefits of using Responsive Display Ads?

• Simplicity
• Automation
• Control
• Reach

Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

• Shopping (2)
• Search (3)
• Video (4)
• Universal App (1)

How can Google Ads help you advance your business goals?

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

What are the three main automation components of Smart Display campaigns?

• Automated bidding
• Automated conversions
• Automated creatives
• Automated targeting

Which of the following is not a component of Google Display ads’ value proposition?

• Intent
• Machine learning
• Performance
• Search

Match each auto-bidding strategy to the right campaign goal.

1. Target Impression Share
2. Target CPA
3. Maximize clicks
4. Target ROAS

• Traffic (3)
• Conversions (2)
• Visibility (1)
• Revenue (4)

Which of the following is a core benefit of Google Ads automated bidding?

• Auction-time bidding
• Daily budget pacing
• Impression share-based bidding
• User ID-based bidding

What are the three marketing objectives that can be met via targeting on Google Display ads?

• Build awareness
• Drive action
• Generate buzz
• Influence consideration

• Custom remarketing
• Dynamic remarketing
• Email remarketing
• Standard remarketing

Which targeting option is best for achieving brand awareness?

• Affinity
• Custom Intent
• In-Market
• Remarketing

Which targeting option is best for influencing consideration?

• Custom Affinity
• Custom Intent
• Demographics
• Remarketing

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

• Its summary report provides executive summaries of total cost and bidding.
• It provides “recommended insights,” which are focused on Topic Targeting.
• Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
• In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

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A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

• An awareness-based bidding strategy
• A consideration-focused bidding strategy
• A conversion-focused bidding strategy
• A revenue-focused bidding strategy

What’s an advantage of the reach of Responsive Display Ads?

• They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
• They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
• They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
• They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

• Revenue-focused bidding
• Conversion-focused bidding
• Consideration-focused bidding
• Awareness-based bidding

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

• To prevent campaigns from becoming “Limited by Budget”
• So that spend is not reallocated between two different marketing objectives
• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

• His ads can appear on Google Search results when customers are searching for specific search terms.
• His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
• His ads can enable customers to purchase his products directly from within the ad.
• His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign.What are two relevant options he might use to reach his goal? (Choose two.)

• Custom Intent audiences
• Demographic targeting
• Dynamic remarketing
• Affinity Audiences
• Standard remarketing

What are two ways Google Ads can fuel your business goals? (Choose two.)

• Increase online, in-app, in-person, and over-the-phone sales.
• Reach more users by placing ads on all search engines.
• Get more of the right people to visit your website.
• Enable premium membership subscriptions.
• Cap the number of ads you pay for, based on your business.

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

• Choose what time of day your ads will appear.
• Control the cost of each click.
• Target specific devices exclusively.
• Reach the right user with the right message at the right time.

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

• She prefers to offer minimal input and relies on automated solutions.
• She wants the same level of results without managing the campaigns.
• She wants to deliver both Search and Display Ads from the same campaign.
• She prefers more control over all aspects of her Display campaigns.

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

• To check for status issues
• To react to ever-changing external factors
• To review new keyword opportunities
• To analyze demographic performance

• Demographic retargeting
• In-Market audiences
• Affinity Audiences
• Custom Affinity audiences

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

• It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
• It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
• It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
• It allows him to reach over 90% of global internet users across more than three million apps and websites.

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

• Similar Audiences
• Standard remarketing
• Custom Intent audiences
• Demographic targeting

Which two are available in Google Ads? (Choose two.)

• Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
• Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
• Language targeting, which lets you reach people with your selected language as their browser’s language setting.
• Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
• Company targeting, which allows you to serve ads to the people who work for a specific company you choose.

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

• Standard remarketing
• Custom Affinity audiences
• Dynamic remarketing
• Affinity audiences

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

• Target impression share
• Maximize clicks
• Target return on ad spend (Target ROAS)
• Maximize conversions

What does Performance Planner automatically do?

• Recommends the perfect ad structure for your budget
• Sets your ad budget for maximum growth
• Forecasts how your current campaigns will perform in the future
• Uses machine learning to target new demographics

Which factors should an advertiser consider when deciding on a bidding strategy?

• Results, targeted locations, and purchase history
• User journey complexities, performance, and auctions
• Ad schedule and budget
• Customer search history, competition, and conversions

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

• Custom Intent audiences, Similar Audiences, Custom Affinity audiences
• In-Market audiences, Affinity Audiences, Similar Audiences
• Custom Intent audiences, Similar Audiences, Affinity Audiences
• In-Market audiences, Custom Intent audiences, Similar Audiences

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

• A Standard remarketing campaign
• A Standard Display campaign
• A Dynamic remarketing campaign
• A Smart Display campaign

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

• Demographic targeting
• Custom Intent audiences
• Standard remarketing
• Affinity audiences
• In-Market audiences

• A Google My Business account
• A list of relevant placements
• A gallery of product images
• A pre-uploaded feed

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• Your ads will be placed on all search engines.
• You can set your own budget and can change it at any time.
• Machine models automatically determine your advertising budget.

Which group would you be able to reach with a Google Display campaign using demographic targeting?

• 27-year-old men
• College students
• Residents of a certain city
• Certified netware engineers

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

• By getting her ad to the people she selects, based on automated marketing objective tracking.
• By getting her ad in front of the right people, in the right place, at the right time.
• By building a social following, improving customer engagement, and driving larger transactions.
• By tracking website traffic, improving customer service, and driving longer customer interactions.

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

• Ad extensions
• Machine learning
• Manual control
• Seller ratings

What’s one benefit of using responsive display ads?

• They can respond to manual A/B testing.
• They can meet exact branding requirements.
• They can be uploaded.
• They can run on native inventory.

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

• Target CPA (cost per acquisition)
• Enhanced CPC (cost-per-click)
• Cost per engagement
• Viewable CPM (cost-per-thousand impressions)
• Target ROAS (return on ad spend)

Which Display Ad format adjusts to available ad space?

• Responsive Display Ads
• Uploaded ads
• Image ads
• AMPHTML ads

Which statement accurately describes the reach of Affinity Audiences’ targeting?

• It reaches past visitors as they browse network websites and use network apps.
• It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
• It reaches TV-like audiences, based on their lifestyles, interests, and passions.
• It reaches people who have the intent to purchase, updated in real time.

How can Performance Planner serve your business?

• By determining which of Google’s ads are most appropriate for your brand
• By finding areas of your total budget that could contribute to marketing
• By optimizing your ad budget for maximum growth
• By teaching your employees the fundamentals of personal budgeting

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Target cost-per-acquisition (tCPA)
• Target return on ad spend (tROAS)
• Maximize clicks
• Target impression share

Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

• Image ads and dynamic ads
• AMPHTML ads and image ads
• Video ads and call-only ads
• Shopping ads and remarketing ads

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

• Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
• Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
• Google Display Ads delivers advertising only on websites that partner with Google’s Display network.

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

• Custom Intent audiences
• Demographic targeting
• Dynamic remarketing
• Affinity Audiences

What is a valid recommendation that the Performance Planner can provide?

• Set a specific target CPA (cost-per-acquisition)
• Create alternative versions of best performing ad variations
• Add a themed group of negative keywords
• Apply specific bid adjustments to device and location targeting

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)

• Insight: Provides more robust industry data than other ad formats.
• xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
• Cost-effective: Get more conversions at a similar cost-per-acquisition.
• Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
• Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

• Affinity audiences
• Custom Affinity audiences
• Demographic targeting
• In-Market audiences

What are two benefits of automated bidding? (Choose two.)

• Time saving
• Higher CPAs
• Guaranteed results
• Cross analysis
• Competitive analysis

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Growth, reach, and traffic
• Sales, consideration, and integrity
• Relevance, control, and results
• Influence, awareness, and promotion

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $30,000 to generate 1,500 conversions and a CPA of $20
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15

What’s provided by Responsive Display Ads?

• Reach, scale, control
• Reach, simplicity, automation
• Complete creative control and reach
• Complete creative control and simplicity

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

• Placements
• Keywords
• Remarketing lists
• Topics

Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

• It allows her to show ads to people who previously visited her website as they browse websites and use apps.
• It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
• It reaches specific audiences based on declared data.
• It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

• In-stream video ads
• Text ads
• Uploaded ads (Image & AMPHTML)
• Call-only ads
• Responsive Display ads

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

• Local
• Display
• Video
• Discovery

Why should an advertiser consider using responsive display ads?

• They offer unlimited placement across the web for a lower overall cost than other ad formats.
• They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.
• They offer advertisers far greater control over where their finished ads display on websites.
• They help advertisers and publishers deliver a faster experience to their audiences using AMP.

What’s a characteristic of Responsive Display Ads?

• They enable publishers to deliver a faster experience using AMP.
• They let you create ads that serve in all ad slot sizes.
• They offer greater control over the way your ads look and feel.
• They help limit ads to banner-eligible slots.

Which statement is true about the value of Google Display Ads?

• It enables advertisers to reach customers searching for specific search terms.
• It offers advertisers the most control over the geographic locations where their ads will be seen.
• It uses best-in-class automation and bidding to reach millions of users at just the right moment.
• It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.

What’s an advantage of Responsive Display Ads?

• They don’t require you to upload images, videos, headlines, logos, and descriptions.
• They’re built for performance, reach, and scale.
• They enable advertisers to control all aspects of their branding.
• They’re limited to banner-eligible slots.

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

• Affinity Audiences
• Dynamic Remarketing
• In-Market Audiences
• Demographic Audiences

• Video
• Shopping
• Display
• Search

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

• His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
• His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
• His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
• His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.

When should you use responsive display ads?

• When your primary goal is meeting branding requirements.
• When your primary goal is to control the look and feel of your ads
• When your primary goal is performance.
• When your ads will only be run in banner-eligible slots.

• To reengage users who previously showed interest in his scooters.
• To dynamically generate ads, based on an audience’s interest in scooters.
• To reach a broad audience for his scooters.
• To engage with audiences who previously bought his scooters.

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

• He wants to use Google’s automation technology to grow direct sales of his products.
• He wants to engage users who intend to purchase his products and are actively researching them.
• He wants to get his newest product in front of as many people as possible.
• He wants to create dynamic call-only ads to reach specific audiences.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

• Auction-time bidding
• Bidding suggestions
• Manual control
• Machine learning
• Sitelink extensions

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

1. Auction-time bidding
2. Time saved
3. Machine learning
4. Depth of signals used and cross analysis

• Alleviates the strain on marketing resources by automating more manual tasks
• Algorithmically helps set the appropriate bid for each and every auction
• Integrates a large variety of signals and considers new ones to evaluate user intent
• Tailors bids to each user’s unique context, using relevant signals present at auction time

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

• Sets the appropriate bid for each and every auction
• Saves time and marketing resources
• Sets manual bids for specific times of the day
• Minimum and maximum bid values are determined by the daily budget
• Integrates a large variety of signals to evaluate user intent

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

• Similar Audiences
• Custom Affinity audiences
• Remarketing
• In-Market audiences

Which Display Ad format runs in both native and non-native inventory?

• AMPHTML ads
• Uploaded ads
• Image ads
• Responsive Display Ads

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

• Users actively researching and intending to buy new products or services
• Audience interest around different topics
• Input from keywords, URLs, and apps
• Input from specific landing pages and keywords

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

• It makes it possible for her customers to purchase art supplies directly from within her ads.
• It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
• It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
• Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

• Click-through rate averages require planning
• A / B testing
• Google Ads are updated automatically
• Auctions fluctuate all the time

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

• Enhanced cost-per-click (eCPC)
• Target return on ad spend (Target ROAS)
• Maximize clicks
• Target impression share

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the next highest bid allowed in auctions they enter
• By giving advertisers control over the number of specific actions their spend will return
• By giving advertisers control over which competitors they place ads in auctions against
• By giving advertisers control over the maximum they spend per month.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Which statement is true about Responsive Display Ads?

• The ads can be manually uploaded.
• The ads adjust to available screen space when delivered.
• The ads can meet exact branding requirements.
• They offer the advertiser more creative control than uploaded ads.

How does Google Display ads grow marketing results for advertisers?

• It harnesses a multitude of signals to place ads against the most relevant content.
• It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
• It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
• It determines a user’s primary marketing objective and enables the features that will best achieve it.

What’s one reason to use a responsive display ad for your campaign?

• You want to upload your ads.
• You want to increase control of your ad format.
• You want to meet your company’s branding requirements.
• You want to increase ad performance.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $8,400 to generate 1,400 conversions and a CPA of $6
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6
• An investment of $9,100 to generate 1,300 conversions and a CPA of $7
• An investment of $9,800 to generate 1,400 conversions and a CPA of $7

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

• 3,000,000
• 3,000
• 300
• 300,000

What can the Performance Planner recommend?

• Using “Target impression share” as an automated bid strategy
• Including or excluding “Google search partners”
• Campaign-level Target CPA (cost-per-acquisition)
• Applying bid adjustments to specific locations

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

• Custom Affinity Audiences
• Dynamic remarketing
• Custom Intent audiences
• Similar Audiences
• Demographic targeting

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

• Conversion-focused bidding
• Consideration-focused bidding
• Awareness-based bidding
• Revenue-focused bidding

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

• Affinity Audiences
• Remarketing
• Standard remarketing
• Dynamic remarketing

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

• Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

What is one way that Performance Planner helps businesses increase sales?

• By choosing ad types that your target demographic finds most appealing
• By providing a discount on all ads after purchasing a license
• By maximizing the number of conversions for a spend scenario
• By relying on customer feedback for optimal ad placement

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

• At least 30 conversions on Display or at least 50 conversions on Search.
• At least 50 conversions on Display or at least 30 conversions on Search.
• At least 50 conversions on Display or at least 100 conversions on Search.
• At least 100 conversions on Display or at least 50 conversions on Search.

What is a key benefit of Smart Display campaigns?

• Smart Display campaigns can automatically create video content.
• A Smart Display campaign can be created with minimal input from advertisers.
• Highly segmented insights are provided for daily campaign deep dives.
• Display Network recommendations are generated based on Smart Display campaign performance.

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

• Guarantees reduced conversion costs for advertisers.
• Allows advertisers to serve ads only at specific times.
• Allows advertisers to bid only for clicks from a specific group.
• Is auction-specific to increase the chance for conversion.
• Uses machine learning to set bids, which saves time.

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

• Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
• Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
• Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
• Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

• Format, appearance, and external links
• Size, appearance, and format
• Size, external links, and font
• Format, image sizes, and external links

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

• By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
• By allowing Bill to improve the customer experience by finding only those who are interested in his products.
• By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
• By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

• Custom Intent audiences
• In-Market audiences
• Demographic targeting
• Similar Audiences

Why should your business use Performance Planner?

• It helps businesses determine a go-to-market strategy.
• It is the only ad budgeting software on the market.
• It makes recommendations that are validated using machine learning.
• It validates budgets against other vendors in the same market.

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

• Budgets
• Keywords
• Ads
• Bids
• Ad extensions

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

• Revenue-focused bidding
• Consideration-focused bidding
• Awareness-based bidding
• Conversion-focused bidding

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

• Image ads
• Uploaded ads
• Responsive display ads
• AMPHTML ads

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

• It harnesses best-in-class intent signals to place her ads against the most relevant content.
• Her ads enable customers to purchase her clothing items directly from within the ad.
• It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
• It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

• It allows them to choose which specific YouTube videos they want their ads to be placed on.
• It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
• It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
• It enables them to create online purchasing options native to Display ad formats.

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

• Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
• Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
• Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
• Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

• Display
• Search
• Video
• Shopping

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

• Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
• Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
• Location targeting allows ads to be served in the specific geographic locations you choose.
• Employment targeting allows you to serve ads only to people who work in a specific field.

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

• Budget amount
• Interest categories
• Keyword examples
• Creative assets
• Example placements

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

• To allocate budgets that drive incremental conversions
• To identify the most profitable location targeting
• To take advantage of seasonal trends throughout the year
• To find growth opportunities regarding device targeting

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

• Similar Audiences
• Dynamic remarketing
• Affinity audiences
• Demographic targeting

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

• When you want ads that serve in all ad slot sizes.
• When your ads must meet exact branding requirements.
• When your ad has exceeded budget and you must cut costs.
• When performance is your primary goal.

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

• In-Market audiences
• Similar Audiences
• Custom Affinity audiences
• Demographic targeting

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

• It allows her to reach over 75% of regional internet users across thousands of apps and websites.
• It allows her to reach over 75% of national internet users across millions of apps and websites.
• It allows her to reach over 90% of global internet users across millions of apps and websites.
• It allows her to reach over 90% of local internet users across thousands of apps and websites.

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

• Automated rule generation
• Automated video production
• Automated ad language translation
• Automated targeting

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

• Target impression share
• Maximize conversions
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (Target ROAS)

What can automated bidding help an advertiser improve?

• Calls-to-action
• Competition
• Languages
• Performance

• Influence consideration
• Build awareness
• Drive action
• Increase clicks

Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

• Affinity Audiences
• Similar Audiences
• In-Market audiences
• Remarketing

When should you use AMPHTML ads? (Choose two.)

• When your goal is to provide safer ad experiences.
• When your goal is maximum creative control.
• When your goal is to maximize the reach and scale of your campaign.
• When your goal is to provide faster ad experiences.

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

• Cap the number of ads you pay for, based on your business.
• Help you reach a wider audience and maximize exposure.
• Coach your company to fully move to an online-only presence.
• Place your business’s ads on every available search engine.
• Boost your conversions by connecting you to people in the moments that matter.

How do Responsive Display Ads use automation?

• Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
• Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
• Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
• Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• A recommended average daily budget
• Recommended campaign bid scaling
• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• A recommended Campaign-level Target CPA (cost-per-acquisition)

What’s a key benefit of Responsive Display Ads?

• They use a machine-learning model that gives you options for building them.
• They have a library of creative assets to match your product.
• They’re complex to build, giving you total control of how they display.
• They automatically create ads that serve all ad slot sizes.

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

• Targeting, auctions, and campaign cost-per-click
• Budget, competition, and user thought processes
• Location, calls-to-action, and user conversion costs
• Performance, auctions, and user journey complexities

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

• Profit and privacy
• Control and results
• Credits and context
• Options and tracking

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

• Occupation
• Gender
• Postal code
• Age
• Location

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

• Google Ads guarantees phone calls to your business.
• Google Ads offers separate auctions for low budgets.
• Google Ads allows you to cap the number of ads you pay for, based on your business.
• Google Ads gives you control over your budget.

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

• AMPHTML ads
• Responsive Display Ads
• Image ads
• Uploaded ads

Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.

1. Uploaded image ads
2. Responsive display ads

How does automating your bid contribute to a successful Google Ads campaign?

• Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
• Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
• The customer journey has become more direct, so setting bids should be based on general user behavior.
• Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

• Image ads
• Responsive Display Ads
• AMPHTML ads
• Search ads

Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?

• A maximum conversion number
• All channels they wish to target
• The images they wish to use
• Keyword bids and modifiers

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

• Standard remarketing
• Custom Affinity audiences
• Custom Intent audiences
• Dynamic remarketing

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

• It makes it possible for her to engage with valuable audiences quickly and often.
• It can always be used as a Shopping campaign.
• It can sometimes be used as a Shopping campaign.
• It allows her to collect statistical usage data from the websites where her ad appears.

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

• By setting her bids when auctions happen.
• By automatically setting the maximum CPC bid limit.
• By keeping her ads updated with new copy.
• By guaranteeing improved results.

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

• Finds users that are similar to an original remarketing list.
• Shows ads to users based on a combination of declared and inferred data.
• Connects him with audiences most interested in what he has to offer.
• Reaches users based on their lifestyles, interests, and passions.

Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?

• Automated rule creation
• Automated bidding
• Automated video production
• Automated YouTube video creation

Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

• Responsive display ads
• Uploaded ads
• AMPHTML ads
• Image ads

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

• People looking to buy a car
• TV comedy fans
• Golf enthusiasts
• Parents of infants
• Men and women, ages 35 to 44

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

• By helping advertisers deliver relevant advertising as people browse the web.
• By helping advertisers reach customers searching for specific search terms.
• By offering the ability to display Bumper ads.
• By bundling together all the pillars of a campaign.

What can the Performance Planner assist you with?

• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance
• To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

• Revenue-focused bidding
• Awareness-based bidding
• Consideration-focused bidding
• Conversion-focused bidding

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

1. Uploaded image ads
2. Responsive Display Ads

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

• Keywords
• Offline conversions
• Negative keyword
• URLs
• Topics

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

• Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
• Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
• Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
• Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

• Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
• Affinity Audiences allow her to reach sports enthusiasts.
• Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
• Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.

Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.)

1. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
2. Advertise a business’s online and local inventory and boost website or store traffic.
3. Increase exposure and reach audiences with specific interests across the web.

• Shopping campaign
• App campaign
• Display campaign

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner is free to use with any merchant-hosted storefront.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner leverages machine learning for forecasting.
• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

• Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
• Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
• Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
• App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target return on ad spend (Target ROAS)
• Target cost-per-acquisition (tCPA)
• Maximize clicks
• Target impression share

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

• Retention-focused bidding
• Conversion-focused bidding
• Consideration-focused bidding
• Awareness-based bidding

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Target impression share
• Maximize clicks
• Enhanced cost-per-click (eCPC)
• Maximize Conversions

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• Google Ads saves you time by deciding what your budget will be on a daily basis.
• With Google Ads, you can choose a maximum amount to spend per month.
• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• With Google Ads, your ads will show on every available search engine.

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

• Videos
• Ad dimensions
• Headlines
• Keywords
• Images

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

• Increase overall installs and interactions with his app.
• Sell him business leads at a preset price.
• Provide clear forecasts that allow for smoother purchasing.
• Place ads for his business on all search engines.
• Help users find and discover his products.

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

• Consideration-focused bidding
• Conversion-focused bidding
• Revenue-focused bidding
• Awareness-based bidding

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

• Validation
• Differentiation
• Distribution
• Instrumentation
• Simulation

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

• Build awareness
• Influence consideration
• Drive action
• Increase sales

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

• The appropriate bid can often be a static target that is challenging to reach.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
• If you do not bid efficiently, you could miss valuable conversions.

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

• Social, Display, Video, Shopping, and App
• Search, Display, Video, Shopping, and App
• Search, Display, Video, App, and Access
• Search, Display, TV, Shopping, and App

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

1. Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
2. Sherry wants faster ads, that are lighter in load.
3. Sandy wants to create safer ads and reduce the risk of malware.
4. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
5. Tommy values performance over everything else.

• Responsive Display Ads
• None
• Image ads
• AMPHTML ads
• Responsive Display Ads

Why is using the performance targets feature after utilizing the Performance Planner recommended?

• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.

How does Google Display Ads drive results every day for thousands of advertisers?

• Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
• Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
• It combines search, shopping, and image ads to create the most relevant ads across the web.
• Its real-time view of context and behavior across the web powers unique understandings of intent.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

• Video
• Shopping
• Display
• Search

• Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
• App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
• Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
• Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

• Search, Display, Video, Print, and App
• Social, Video, App, Audio, and Shopping Ads
• Search, Print, TV, Shopping, and App
• Search, Display, Video, Shopping, and App

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

• Predictions built from performance data across your industry.
• Predictions built from your performance history.
• Predictions built from ad portfolio data, aggregated across benchmark businesses.
• Predictions built from files exported from your CRM.

What’s a key benefit of Responsive Display Ads?

• You can upload your own creative assets.
• You can set the ads to run in banner-eligible slots.
• You can choose images from their built-in libraries.
• You can upload your own ads using templates.

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?

• Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
• Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
• Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
• Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

• It will connect with users based on their demonstrated in-market behavior and purchase intent.
• It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
• It will reach audiences based on their lifestyles, interests, and passions.
• It will show exact products to potential customers that have previously seen them on his website.

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

• Her ads will appear above and below search results when people search for related keywords.
• A video summary of her product line will be automatically created by the system and placed on YouTube.
• Google Maps will highlight her business along with the option for customers to see her product there.
• Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions

A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?

• His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
• His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
• His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
• His ads can be manually built using his custom-sized headlines, descriptions, logos, and images

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

• Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
• Its summary report provides executive summaries of total cost and bidding.
• In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
• It provides “recommended insights,” which are focused on topic targeting.

Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

• Google Ads doesn’t charge for clicks that don’t convert.
• Google Ads offers separate auctions for low budgets.
• Google Ads gives you total control over your budget.
• Google Ads guarantees phone calls to your business.

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

• She wants to deliver both Search and Display ads from the same campaign.
• She wants the same level of results without managing the campaigns.
• She prefers to offer minimal input and relies on automated solutions.
• She prefers more control over all aspects of her Display campaigns.

What’s an advantage of responsive display ads?

• They offer complete control over the way your ads look and feel.
• They enable publishers to receive 100% of the CPC.
• They let an advertiser create ads that serve in all ad slot types.
• They help limit ads to banner-eligible slots.

An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

Select 2 Correct Responses

• Target ROAS (return on ad spend)
• Target CPA (cost per acquisition)
• Cost per engagement
• Enhanced CPC (cost-per-click)

Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

• By determining which of Google’s ads are most appropriate for her brand.
• By finding areas of her total budget that could contribute to marketing.
• By teaching her employees the fundamentals of personal budgeting.
• By optimizing her available ad budget for maximum growth.

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

• Increase leads
• Build awareness
• Drive action
• Influence consideration

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

• To control the cost of each click
• To choose what time of day your ads will appear
• To target specific devices exclusively
• To reach the right user with the right message at the right time

A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

• Budget amount
• Example placements
• Keyword examples
• Creative assets

What are two reasons a marketer might use responsive display ads? Choose two.

• Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
• Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
• Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
• Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.

A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two.

• In-stream video ads
• Uploaded ads (Image & AMPHTML)
• Text ads
• Responsive Display ads

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

• Maximize clicks
• Target impression share
• Enhanced cost-per-click (eCPC)
• Maximize conversions

Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)

• Sets the appropriate bid for each and every auction
• Sets manual bids for specific times of the day
• Integrates a large variety of signals to evaluate user intent
• Minimum and maximum bid values are determined by the daily budget
• Saves time and marketing resources

Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

1. Depth of signals used and cross analysis
2. Auction-time bidding
3. Time saved
4. Machine learning

• Alleviates the strain on marketing resources by automating more manual tasks (3)
• Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)
• Tailors bids to each user’s unique context, using relevant signals present at auction time (2)
• Algorithmically helps set the appropriate bid for each and every auction. (4)

Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

• Video
• Discovery
• Display
• Local

Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?

• Options and tracking
• Profit and privacy
• Control and results
• Credits and context

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

• Automated YouTube video creation
• Automated bidding
• Automated video production
• Automated rule creation

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Certain campaign types will only serve ads during particular times of the day and week.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Different campaign types have different minimum and maximum budget requirements.

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

• A maximum conversion number
• The images they wish to use
• Keyword bids and modifiers
• All channels they wish to target

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

• Maximize clicks
• Target impression share
• Target cost-per-acquisition (tCPA)
• Target return on ad spend (tROAS)

What is a key benefit of Display campaigns?

• Advertisers can provide minimal input to create a Display campaign.
• Display campaign performance helps determine search recommendations.
• Display campaigns provide highly-segmented insights for daily campaign deep dives.
• Smart Display campaigns can automatically create video content.

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

• Optimized targeting
• No targeting
• Manually selected targeting
• Optimized targeting and manually selected targeting

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• You can set your own budget and can change it at any time.
• Your ads will be placed on all search engines.
• Machine models automatically determine your advertising budget.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Maximize clicks
• Target impression share
• Target cost-per-acquisition (tCPA)
• Target return on ad spend (Target ROAS)