Google Analytics IQ (GAIQ) Exam Answers

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If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As a click
• As an interaction
• As a bounce
• As an event

Within how many days can a deleted view be restored?

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

What would prevent data from appearing in a Custom Report?

• Custom Report isn’t shared with users in the same view
• Too many dimensions in a Custom Report
• A filter that removes all the data
• Too many metrics in a Custom Report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

What data does Google Analytics prohibit collecting?

• Purchase amount
• Product SKU(s)
• Personally identifable information
• Billing city

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Goals reports
• Ecommerce reports
• Multi-Channel Funnel reports
• Acquisition reports

Segments will not allow you to do what?

• Build custom Remarketing lists
• Permanently alter data
• Create subsets of sessions or users
• Isolate and analyze data

Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Include shopping preferences
• Exclude traffic from particular IP addresses
• Convert dynamic page URLs to readable text strings

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Television commercials
• Social network
• Website referrals
• Paid and organic search

When linking a Google Ads account to Google Analytics, what is not possible?

• Create remarketing lists in Analytics to use in Google Ads campaigns
• Adjust keyword bids in Google Ads from Google Analytics
• Import Analytics Goals and transactions into Google Ads as conversions
• View Google Ads click and cost data next to site engagement data in Analytics

What is not a benefit of using segments to analyze data?

• Isolate and analyze specific conversion paths using conversion segments
• Compare behavior metrics for groups of users like Converters vs non Converters
• Analyze users by single or multi-session conditions
• Permanently modify the data in a view

• Custom Dimension
• Custom Segment
• Custom Metric
• Custom Report

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What report shows the percent of site traffic that visited previously?

• Frequency & Recency report
• Sales Performance report
• Referrals report
• New vs Returning report

Sampling is applied to reports before segmentation.

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category
• Sessions / Source
• Sessions / Bounce rate
• Total Events / User Type

What report shows a visual representation of user interactions on a website?

• Content Drilldown report
• Landing Pages report
• Behavior Flow report
• Treemaps report

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Channel Groupings
• Conversion tracking
• Multi-Channel Funnels
• Attribution modeling

What report shows which types of mobile devices visited a website?

• Site Content > Landing Page report
• All Traffic > Source/Medium report
• Technology > Network report
• Mobile > Devices report

What cannot be collected by the default Analytics tracking code?

• Device and operating system
• User’s favorite website
• Browser language setting
• Page visits

Which reports indicate how traffic arrived at a website?

• Demographics
• Geo
• Behavior
• All Traffic

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Campaign and Medium
• Source and Medium
• Campaign and Ad Content
• Source and Campaign

What is a “metric” in Google Analytics?

• The dates in a date range
• A dimension that can help analyze site performance
• The numbers in a data set often paired with dimensions
• A segment of data separated out in a report for comparison

Sharing a Custom Report will share the report configuration and data included in the report.

What feature is required to track customer search terms on a website?

• Enhanced Ecommerce
• Site Search
• Search filters
• Data Import

View filters may be applied retroactively to any data that has been processed.

What is not considered a default “medium” in Google Analytics?

• cpc
• google
• referral
• organic

Google Analytics cannot collect data from which systems by default?

• Online point-of-sale systems
• Mobile devices
• Offline inventory database
• Websites

Which Goals are available in Google Analytics?

• Pageview, Event, Transaction, Social
• Destination, Event, Pageview, Social
• Location, Event, Time, Users per Session
• Destination, Event, Duration, Pages/Screens per Session

What is not a filter setting for data in views?

• Restore
• Modify
• Include
• Exclude

When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user clicks a video on a website
• Every time a user searches on a website
• Every time a user loads a webpage with embedded tracking code
• Every time a user adds an item to an online shopping cart

• Users who played a video on a website
• Users who speak a particular language
• Users who visited a specific page on a website
• Users who visited a physical store

What data is Google Analytics Goals unable to track?

• Signing up for a newsletter
• Making a purchase
• Customer’s lifetime value
• Watching a video

What scope levels available for dimensions and metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

Custom Dimensions can be used as what?

• All of the above
• Primary dimensions in Custom Reports
• Secondary dimensions in Custom Reports
• Secondary dimensions in Standard reports

In Multi-Channel Funnel Reports, how are default conversions credited?

• First campaign, search, or ad
• Equal credit along the conversion touchpoints
• Last campaign, search, or ad
• Second to last campaign, search, or ad

How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: exclude all countries except Brazil and Argentina
• Filter 1: include Brazil or Argentina
• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: include Argentina > Filter 2: include Brazil

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

• ad preference
• location
• time of day
• device

What feature collects company-specific data such as Member Status?

• Custom Dimension
• Custom Metric
• Event Tracking
• Custom Filter

What criteria cannot be used to create a Custom Segment?

• Sequences of user actions
• Dimensions
• Metrics
• Ad type

What model represents the hierarchical structure of a Google Analytics account?

• View > Account > Property
• Account > Property > View
• Account > View > Property
• Property > Account > View

To recognize users across different devices, what is required for User ID?

• A new Analytics account for reporting
• Sign-in that generates and sets unique IDs
• All of the above
• Google Tag Manager

• None of the above
• Autotagged campaigns
• Email campaigns
• Google Ads campaigns

When does a default Analytics session expire?

• After 30 minutes, regardless of user activity on a web page
• When a user opens a new browser window
• When a user is inactive on a web page for more than 30 minutes
• At noon every day

What feature can join offline business systems data with online data collected by Google Analytics?

• Data import
• User ID
• Goal tracking
• Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain
• Analytics will associate users and sessions with their respective domains
• Analytics will send an alert about duplicate data collection

What is used to create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Remarketing audience
• Analytics Goals

To track users and sessions across multiple domains, what first must be set up?

• Cross-domain tracking
• Google Ads Linking
• Data Import
• Ad Exchange Linking

View filters are applied in what order?

• Creation date
• Sequential order
• Alphabetical order
• Random order

What type of Custom Report shows a static sortable table with rows of data?

• Map Overlay
• Pivot Table
• Flat Table
• Explorer

What is the “Bounce Rate” in Google Analytics?

• Number of times users returned to a website in a given time period
• Percentage of visits when a user landed on a website and exited without any interactions
• Percentage of total site exits
• Percentage of sessions in which a user exits from a homepage

What channel is not included in the default Channels report?

• Direct
• Display
• Organic Search
• Device

• Custom Metric
• Calculated Metric
• Custom Dimension
• Custom Channel Groupings

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• Just before the closing /body tag
• Just before the closing /head tag
• Just after the opening body tag
• Just after the opening head tag

Which assets cannot be shared in the Solutions Gallery?

• Segments
• Custom reports
• Goals
• Custom Dimensions

Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events
• Event, Category, Action, Label
• Category, Action, Label, Total Events
• Category, Action, Label, Value

To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Choose “Faster response” in the sampling pulldown menu
• Apply an advanced filter to the report
• Choose “Greater precision” in the sampling pulldown menu
• Remove any filters on the view

What feature would be used to collect how many times users downloaded a product catalog?

• Custom Report
• Event Tracking
• Custom Dimension
• Calculated Metrics

What data table display compares report metrics to the website average?

• Performance
• Comparison
• Pivot
• Percentage

What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website
• Track real-time business revenue
• Track actual revenue from conversions

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

• /order/complete.php
• /ordercomplete.php
• /ordercomplete/thank_you.html
• /ordercomplete/index.html

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”

What report identifies browsers that may have had problems with a website?

• The Active Users report
• The Source/Medium report
• The Browser & OS report
• The New vs Returning report

What campaign parameter is not available by default in Google Analytics ?

• utm_adgroup
• utm_source
• utm_medium
• utm_content

The default session timeout duration in Google Analytics is how many minutes?

What is not considered a “source” in Google Analytics by default?

• email
• google
• (direct)
• googlemerchandisestore.com

Which kinds of hits does Google Analytics track?

• Event
• All of the above
• Pageview
• Transaction

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• Users who are female and have children
• Users who viewed a page on a website, then watched a video
• Users who engaged in a social media or email campaign
• Users 25 to 34 years old who have their browser set to Spanish

When does the tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar
• Every time a user makes a reservation
• Every time a user performs an action with pageview tracking implemented
• Every time a user performs an action with event tracking implemented

What report indicates the last page users viewed before leaving a website?

• Pages report
• All Pages report
• Exit Pages report
• Landing Pages report

Once filters have been applied, what is the option to recover filtered data?

• Filtered data is not recoverable
• Data may be recovered within 5 days
• Data may be recovered within 10 days
• Data may be recovered within 30 days

For autotagging, what parameter does Google Ads include in the destination URL?

What report compares metrics based on user acquisition date over a series of weeks?

• Active Users
• Users Flow
• User Explorer
• Cohort Analysis

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Cohort Analysis report
• User Explorer report
• Active Users report
• Users Flow report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Cohort Analysis report
• User Explorer report
• Active Users report
• Users Flow report

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

To view accurate data in a Custom Report, what action should be avoided?

• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Pair metrics and dimensions of different scopes

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Primary conversion
• Secondary conversion
• Second-to-last-click attribution
• Assisted conversion

What report indicates the pages of a website where users first arrived?

• All Pages report
• Landing Pages report
• Location report
• Pages report

What report shows the percentage of traffic that previously visited a website?

• Behavior > Frequency and Recency report
• Behavior > New vs returning report
• All traffic > Referrals report
• Interests > Affinity categories report

In Custom Reports, what must metrics and dimensions share in order to report accurately?

• Same index
• Same view
• Same scope
• Same Custom Report

Which reports require the activation of Advertising Features?

• Cohort Analysis reports
• Real-time reports
• Demographics and Interests reports
• Geo reports

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

What is a “secondary dimension” in Google Analytics?

• A dashboard widget that offers more specific analysis
• A visualization to understand the impact of data
• An additional report dimension for more specific analysis
• An additional report metric for more specific analysis

• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists based on custom segments and targets
• Show customized ads to customers who have previously visited your site
• Create remarketing lists without making changes to your existing Analytics snippet

If a web page visitor clears the Analytics cookie from their browser, what will occur?

• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above
• Analytics will not be able to associate user behavior data with past data collected

Views can include website data collected before the view was created.

Auto-tagging is used to collect data from what kind of traffic?

• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic
• Social media traffic

To recognize users across different devices, what feature must be enabled?

• User ID
• Audience Definitions
• Attribution Models
• Google Ads Linking

What feature must be enabled to use Multi-Channel Funnels?

• Goals or Ecommerce
• Custom Dimensions
• In-page Analytics
• Advertising Features

What report indicates where users start or exit the conversion funnel?

• Cohort Analysis
• User Timings
• Goal Flow
• Treemaps

What is a “dimension” in Google Analytics?

• The lifetime value of a user in a given date range
• A report that offers different demographic information about your audience
• An attribute of a data set that can be organized for better analysis
• A comparison of data between two date ranges

Which three campaign parameters are recommended to manually track campaigns?

• Medium, Source, and Campaign
• Source, Content, and Term
• Campaign, Content, and Term
• Medium, Source, and Content

• Users who viewed a homepage
• Users who viewed product-detail pages
• Users who viewed a search result page on a website
• Users who returned an item they purchased

When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in the same browser on the same day
• When the sessions happen in the same browser on the same device
• When the sessions happen in different browsers on the same device
• When the sessions share the same browser cookie

What report shows which web pages get the most traffic and highest engagement?

• All Pages report
• Frequency and Recency report
• Engagement report
• Active Users report

What scope applies to Custom Metrics?

• Session
• Customer
• User
• HitC

What report provides data on how specific sections of a website performed?

• Location report
• Frequency and Recency report
• Content Drilldown report
• Top Events report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• The Measurement Protocol
• Browser cookies
• Data Import
• The Networking Protocol