Google Analytics Certification (GA4) Exam Answers

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What can you do with audience triggers?

• Create new events based on an audience rule being satisfied
• Create new events based on existing event parameters
• Create new audiences based on specific events that are triggered
• Create new audiences based on predictive metrics

You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

• As views
• As events
• As hits
• As sessions

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

• Search Ads 360
• Search Console
• Google Optimize
• Google Ads

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

• Google Analytics 4 properties
• Universal Analytics properties
• Google Optimize
• Google Marketing Platform

If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?

• One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
• One property with one web data stream for your website and one app data stream for your app
• One property with a web data stream for your website and one property with an app data stream for your app
• One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?

• Anyone in your property can access it in read-only mode.
• Only you can see it, but you can share it with the other users of the property for them to make edits.
• Only you can see it, but you can share it with the other users of the property in read-only mode.
• Anyone in your property can access it and make edits.

If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

• Predictive audiences
• Audience triggers
• User-ID
• Device-ID

What data does the Realtime report show?

• Events that took place within the last 8 hours
• Events that took place within the last 12 hours
• Events that took place within the last 30 minutes
• Events that took place within the last 60 minutes

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

• Acquisition
• Monetization
• Demographics
• Engagement

Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

• Conversion events
• Conversion paths
• Conversion window
• Conversion modeling

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You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

• Configure
• Admin
• Explore
• Advertising

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

• Google Ads can use these conversions to optimize your bids for ad placements
• Google Ads can use these conversions to generate new keyword ideas
• Google Ads can use these conversions to see industry benchmarking data
• Google Ads can use these conversions to adjust and optimize your ad copy

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

• Google Ads
• Firebase SDK
• Website tag
• Google Marketing Platform

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

• Reports
• Explore
• Admin
• Configure

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

• Analytics SDK
• Analytics tag
• Google Ads
• Firebase SDK

You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?

• HTTP request
• Measurement Protocol
• Data import
• Modify event

You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?

• Configure
• Reports
• Explore
• Advertising

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

• Time decay
• First click
• Data-driven
• Last click

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

• Standard or Analytics 360 properties using GA4
• Only Analytics 360 properties in GA4 or Universal Analytics
• Only Standard properties in GA4 or Universal Analytics
• Standard or Analytics 360 properties using Universal Analytics

What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?

• Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

• Custom dimension
• Custom table
• Custom user parameter
• Custom metric

If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

• Free form
• Cohort explorations
• Segment overlap
• Funnel exploration

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

• The language preference of users watching the video on your site
• How many users opened the page containing the video on your site
• How many users watched the video on your site
• Name of the video users can watch on your site

You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

• Conversion paths
• Funnel exploration
• Model comparison
• Segment overlap

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?

• How many users were on mobile phones
• The date range setting for the last 30 days
• Where users came from before reaching your site
• The device types, desktops and mobile phones

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

• Roll-up properties
• Subproperties
• Data streams
• Organizations

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

• Import event
• Mark event as conversion
• Create event
• Modify event

Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?

• Search Console
• Modify event
• Google Optimize
• Firebase

The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

• Data import
• Measurement Protocol
• HTTP request
• Modify event

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

• Consent Mode
• Data retention period
• IP address settings
• Disable data collection

Which of these definitions describe a data stream as it relates to Google Analytics?

• A data stream lives within an account and is the container for the data you collect from your apps and sites
• A data stream lives within Explore and, once defined, can be added to any exploration
• A data stream lives within a property and is a source of data from your app or website
• A data stream lives within Reports and lets you segment and compare your data

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• Events from your mobile app can be combined with your existing website data
• Conversion reporting for the web data stream uses machine learning to distributes credit across channels
• Events can be associated with signed-in users to enable cross-device reporting
• Additional events are collected from your website without you needing to change your website’s code

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

• Session
• Product
• User
• Event

Which of these structures represents a Google Analytics account’s hierarchy?

• Data stream > Account > Property
• Account > Property > Data stream
• Property > Data stream > Account
• Property > Account > Data stream

If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

• That data will only be used for audiences in Google Ads
• That data will only be used for measurement purposes
• That data will only be available in the Reports and Explore sections
• That data will only be available in the Advertising section

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

• Google signals
• Google Ads
• User-ID
• Google Search Console

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

• Audiences in Google Ads can be used to see industry benchmarking data
• Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
• Audiences in Google Ads can be contacted for customer research
• Audiences in Google Ads can be used to target ad campaigns

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

• Cohort explorations
• Segment overlap
• Funnel exploration
• Free form

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

• Explore
• Advertising
• Configure
• Admin

You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

• You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
• You’re interested in seeing which pages on your site are getting the most traffic.
• You’re interested in monitoring user activity as it is happening on your site.
• You’re interested in seeing where users are coming from before landing on your website.

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

• Name of a video watched on your site
• How many users opened the page containing a video on your site
• The devices users are on when watching a video on your site
• How many users viewed a video on your site

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

• Explore
• Advertising
• Configure
• Reports

Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

• Event name
• Default channel grouping
• Google Ads campaign
• Page title

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

• A user
• A metric
• A dimension
• An event

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

• Organizations
• Roll-up properties
• Data streams
• Subproperties

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

• You create an audience of users who added items to their purchase wishlist
• You create an audience of users who made a purchase in the last 30 days
• You create an audience of users who started checking out but didn’t complete the purchase
• You create an audience of users who are likely to purchase in the next seven days

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

• Linear
• Position-based
• Time decay
• Data-driven

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

• Recommended events
• Conversion events
• Custom events
• Goals

After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

• You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
• You can use audiences to target website experiments and test variants of your web pages
• You can use conversions for ad campaign bidding, and audiences to target ad campaigns
• You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance

You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

• Events can be associated with signed-in users to enable cross-device reporting
• Additional events are collected from your website without you needing to change your website’s code
• Events from your mobile app can be combined with your existing website data
• Conversion reporting for the web data stream uses machine learning to distributes credit across channels

Which events are accounted for in the Realtime report?

• Events that took place within the last 8 hours
• Events that took place within the last 30 minutes
• Events that took place within the last 60 minutes
• Events that took place within the last 12 hours

Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?

• IP address settings
• Disable data collection
• Data retention period
• Consent Mode

If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

• As hits
• As events
• As views
• As sessions

• Google Ads campaign
• Default channel grouping
• Page title
• Event name

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

• The device types, desktops and mobile phones
• How many users were on mobile phones
• Where users came from before reaching your site
• The date range setting for the last 30 days

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

• Standard or Analytics 360 properties using GA4
• Only Standard properties in GA4 or Universal Analytics
• Standard or Analytics 360 properties using Universal Analytics
• Only Analytics 360 properties in GA4 or Universal Analytics

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

• Reports
• Advertising
• Explore
• Configure

When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

• That data will only be used for measurement purposes
• That data will only be available in the Advertising section
• That data will only be used for audiences in Google Ads
• That data will only be available in the Reports and Explore sections

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

• You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
• You can use audiences to target website experiments and test variants of your web pages
• You can use conversions for ad campaign bidding, and audiences to target ad campaigns
• You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

• Roll-up properties
• Data streams
• Organizations
• Subproperties

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

• Last click
• Data-driven
• Time decay
• First click

Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?

• Conversion events
• Conversion modeling
• Conversion window
• Conversion paths

You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

• Anyone in your property can access it in read-only mode.
• Anyone in your property can access it and make edits.
• Only you can see it, but you can share it with the other users of the property in read-only mode.
• Only you can see it, but you can share it with the other users of the property for them to make edits.

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

• Firebase SDK
• Google Ads
• Analytics SDK
• Analytics tag

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

• Name of a video watched on your site
• How many users opened the page containing a video on your site
• The devices users are on when watching a video on your site
• How many users viewed a video on your site

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

• Cohort explorations
• Free form
• Segment overlap
• Funnel exploration

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

• A user
• A metric
• A dimension
• An event

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

• Data streams
• Organizations
• Roll-up properties
• Subproperties

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?

• Custom dimension
• Custom user parameter
• Custom metric
• Custom table

How do Google Analytics 4 properties differ from Universal Analytics properties?

• Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

• How many users opened the page containing the video on your site
• The language preference of users watching the video on your site
• Name of the video users can watch on your site
• How many users watched the video on your site

Which of these tasks can be done using audience triggers?

• Create new events based on existing event parameters
• Create new audiences based on predictive metrics
• Create new audiences based on specific events that are triggered
• Create new events based on an audience rule being satisfied

If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

• Google Marketing Platform
• Universal Analytics properties
• Google Analytics 4 properties
• Google Optimize

• Demographics
• Monetization
• Acquisition
• Engagement

You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?

• Admin
• Advertising
• Configure
• Explore

You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

• Reports
• Explore
• Configure
• Advertising

You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

• Measurement Protocol
• Modify event
• HTTP request
• Data import

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

• Google signals
• Google Search Console
• Google Ads
• User-ID

You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

• Funnel exploration
• Conversion paths
• Segment overlap
• Model comparison

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

• One property with a web data stream for your website and one property with an app data stream for your app
• One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
• One property with one web data stream for your website and one app data stream for your app
• One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

• Google Ads
• Google Optimize
• Search Ads 362
• Search Console

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

• Universal Analytics properties
• Google Optimize
• Google Analytics 4 properties
• Google Marketing Platform

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

• Reports
• Explore
• Configure
• Admin

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?

• Where users came from before reaching your site
• The device types, desktops and mobile phones
• The date range setting for the last 30 days
• How many users were on mobile phones

How can Google Ads use audiences from Google Analytics when the two are linked?

• Audiences in Google Ads can be used to see industry benchmarking data
• Audiences in Google Ads can be used to target ad campaigns
• Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
• Audiences in Google Ads can be contacted for customer research

In which of these situations could you use the Engagement overview report in Google Analytics?

• You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
• You’re interested in seeing which pages on your site are getting the most traffic.
• You’re interested in monitoring user activity as it is happening on your site.
• You’re interested in seeing where users are coming from before landing on your website.

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

• Google Ads
• Analytics SDK
• Analytics tag
• Firebase SDK

What scope would be set for a custom dimension that reports membership status for a customer rewards program?

• Event
• Product
• User
• Session

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

• Explore
• Admin
• Configure
• Advertising

• Google Ads
• Firebase SDK
• Website tag
• Google Marketing Platform

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

• Modify event
• Import event
• Create event
• Mark event as conversion

What model represents the hierarchical structure of a Google Analytics account?

• Data stream > Account > Property
• Account > Property > Data stream
• Property > Data stream > Account
• Property > Account > Data stream

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?

• Event name
• Google Ads campaign
• Page title
• Default channel grouping

You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

• Modify event
• Data import
• Measurement Protocol
• HTTP request

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

• Segment overlap
• Free form
• Cohort explorations
• Funnel exploration

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

• Google Optimize
• Search Console
• Modify event
• Firebase

What is something you can do with your data when you export your Google Analytics data to BigQuery?

• You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
• You can use conversions for ad campaign bidding, and audiences to target ad campaigns
• You can use audiences to target website experiments and test variants of your web pages
• You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance

Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?

• First click
• Time decay
• Data-driven
• Last click

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

• You create an audience of users who made a purchase in the last 30 days
• You create an audience of users who started checking out but didn’t complete the purchase
• You create an audience of users who added items to their purchase wishlist
• You create an audience of users who are likely to purchase in the next seven days

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

• Data import
• HTTP request
• Modify event
• Measurement Protocol

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer’s name on each article page?

• Custom user parameter
• Custom table
• Custom metric
• Custom dimension

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?

• A data stream lives within Reports and lets you segment and compare your data
• A data stream lives within a property and is a source of data from your app or website
• A data stream lives within an account and is the container for the data you collect from your apps and sites
• A data stream lives within Explore and, once defined, can be added to any exploration

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

• Data streams
• Roll-up properties
• Organizations
• Subproperties

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

• User-ID
• Google Search Console
• Google signals
• Google Ads

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

• Search Ads 361
• Search Console
• Google Ads
• Google Optimize

What distinguishes Google Analytics 4 properties from Universal Analytics properties?

• Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
• Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

• Conversion modeling
• Conversion window
• Conversion events
• Conversion paths

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

• IP address settings
• Disable data collection
• Data retention period
• Consent Mode

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

• An event
• A dimension
• A user
• A metric

You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

• That data will only be used for audiences in Google Ads
• That data will only be available in the Advertising section
• That data will only be used for measurement purposes
• That data will only be available in the Reports and Explore sections

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

• Custom events
• Goals
• Conversion events
• Recommended events

You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

• Advertising
• Admin
• Explore
• Configure

Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

• User
• Event
• Product
• Session

• Acquisition
• Demographics
• Engagement
• Monetization

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

• Google Ads can use these conversions to generate new keyword ideas
• Google Ads can use these conversions to see industry benchmarking data
• Google Ads can use these conversions to optimize your bids for ad placements
• Google Ads can use these conversions to adjust and optimize your ad copy

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

• Device-ID
• Predictive audiences
• Audience triggers
• User-ID

To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?

• Only you can see it, but you can share it with the other users of the property in read-only mode.
• Anyone in your property can access it and make edits.
• Anyone in your property can access it in read-only mode.
• Only you can see it, but you can share it with the other users of the property for them to make edits.

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

• How many users viewed a video on your site
• Name of a video watched on your site
• How many users opened the page containing a video on your site
• The devices users are on when watching a video on your site

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

• Search Console
• Modify event
• Firebase
• Google Optimize

Which of these configurations show a Google Analytics account’s hierarchical structure?

• Property > Data stream > Account
• Property > Account > Data stream
• Data stream > Account > Property
• Account > Property > Data stream

What can you find in the Realtime report?

• Events that took place within the last 8 hours
• Events that took place within the last 12 hours
• Events that took place within the last 60 minutes
• Events that took place within the last 30 minutes

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

• Free form
• Cohort explorations
• Segment overlap
• Funnel exploration

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

• Configure
• Explore
• Admin
• Reports

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

• As events
• As views
• As hits
• As sessions

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

• Google Ads can use these conversions to see industry benchmarking data
• Google Ads can use these conversions to generate new keyword ideas
• Google Ads can use these conversions to adjust and optimize your ad copy
• Google Ads can use these conversions to optimize your bids for ad placements

What do audience triggers allow you to do?

• Create new events based on existing event parameters
• Create new audiences based on predictive metrics
• Create new events based on an audience rule being satisfied
• Create new audiences based on specific events that are triggered

What can Google Ads do with audiences from Google Analytics when these two services are linked?

• Audiences in Google Ads can be contacted for customer research
• Audiences in Google Ads can be used to see industry benchmarking data
• Audiences in Google Ads can be used to target ad campaigns
• Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?

• You’re interested in seeing where users are coming from before landing on your website.
• You’re interested in monitoring user activity as it is happening on your site.
• You’re interested in seeing which pages on your site are getting the most traffic.
• You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?

• Configure
• Advertising
• Reports
• Explore

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

• Name of the video users can watch on your site
• How many users watched the video on your site
• How many users opened the page containing the video on your site
• The language preference of users watching the video on your site

You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

• Data import
• Modify event
• HTTP request
• Measurement Protocol

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

• Conversion paths
• Funnel exploration
• Segment overlap
• Model comparison

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

• One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
• One property with a web data stream for your website and one property with an app data stream for your app
• One property with one web data stream for your website and one app data stream for your app
• One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

• You create an audience of users who are likely to purchase in the next seven days
• You create an audience of users who added items to their purchase wishlist
• You create an audience of users who made a purchase in the last 30 days
• You create an audience of users who started checking out but didn’t complete the purchase

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

• Only Analytics 360 properties in GA4 or Universal Analytics
• Only Standard properties in GA4 or Universal Analytics
• Standard or Analytics 360 properties using Universal Analytics
• Standard or Analytics 360 properties using GA4

You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

• Configure
• Explore
• Admin
• Advertising

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

• Conversion events
• Custom events
• Recommended events
• Goals

This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

• User-ID
• Audience triggers
• Device-ID
• Predictive audiences

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

• Google Ads
• Website tag
• Firebase SDK
• Google Marketing Platform

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

• Linear
• Position-based
• Data-driven
• Time decay

You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

• Segment overlap
• Cohort explorations
• Free form
• Funnel exploration

Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

• Import event
• Create event
• Modify event
• Mark event as conversion

You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

• A data stream lives within Reports and lets you segment and compare your data
• A data stream lives within Explore and, once defined, can be added to any exploration
• A data stream lives within an account and is the container for the data you collect from your apps and sites
• A data stream lives within a property and is a source of data from your app or website

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

• Time decay
• Data-driven
• Position-based
• Linear

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

• Subproperties
• Data streams
• Organizations
• Roll-up properties

You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• Events from your mobile app can be combined with your existing website data
• Events can be associated with signed-in users to enable cross-device reporting
• Conversion reporting for the web data stream uses machine learning to distributes credit across channels
• Additional events are collected from your website without you needing to change your website’s code

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

• Reports
• Explore
• Advertising
• Configure