Google Ads Creative Certification Exam Answers

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You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

• An aerial photo of a travel destination with the logo overlayed
• An action shot taken directly from the app
• An image of a plane in the sky with lots of blank space
• A zoomed out image of travelers enjoying a destination

You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

• Provide multiple options for how viewers can take action.
• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).

Which aspect ratios are accepted for image assets in app campaigns?

• 1:1 and 1.91:1 only
• 1:1, 1.75:1, and 4:5
• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5

What’s the difference between traditional and emerging story arcs?

• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

Which technique should you use when creating a video ad with an awareness objective?

• Let the product shine, and be different, yet simple.
• Make people core to the story and be different, yet simple.
• Let the product shine and put the brand front and center.
• Make people core to the story and keep branding subtle.

You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?

• Book now
• Call now
• Learn more
• Check us out

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Keep audio to a minimum so viewers focus on visuals.
• Only highlight the brand in the first five seconds of the ad.
• Keep your brand subtle to avoid overwhelming viewers.

Which of these accurately captures Google’s ABCDs of effective creative?

• Design-backed creative inspiration
• Research-backed creative guidance
• Research-backed creative rules to follow
• Design-backed creative rules to follow

You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

• You should feature products in only the first and last five seconds.
• You should keep the value proposition and use case precise.
• You should avoid humor as it’s more subjective.
• You should focus on audio and supers to reinforce your message.

Which of the following is a best practice when implementing an experiment?

• Start with multiple hypotheses.
• Assign two campaigns to each experiment arm.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.

Which action should you take if your goal is to optimize display campaigns before increasing budgets?

• Add new assets multiple times per week.
• Pause the campaign.
• Remove and replace low-performing assets.
• Replace all the assets at once.

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You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?

• An image of your best-selling dishwasher with a white background
• An image of someone using your best-selling dishwasher
• An image of your best-selling dishwasher in a large kitchen scene
• An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities

You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

• Video Creation Tools in Google Ads
• Video Creative Analytics
• Google’s ABCDs of effective creative
• Ads Creative Studio

You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

• Use engaging pacing and tight framing.
• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Keep visuals low-contrast to avoid overwhelming viewers.

Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?

• Location insertion
• Keyword insertion
• Countdown customizer
• Dynamic customizer

How often should you view your asset report and replace low-performing assets for a Discovery campaign?

• Bi-weekly
• Quarterly
• Daily
• Monthly

Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.

You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?

• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.
• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.

What is the maximum number of HTML, image, and video assets per ad group for an app campaign?

You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

• Focus on people to get the product noticed.
• Set the context and include a clear call-to-action.
• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on audio and supers to reinforce your message.

You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

• By using a call-to-action (CTA)
• By using audio
• By using color
• By using supers

You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?

• It can replace other locations in the campaign’s ad copy to “Ohio.”
• It can personalize the headline to an audience’s city within Ohio.
• It can insert “Ohio” into every headline automatically.
• It can make sure the ad only serves to users in Ohio.

You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

• Convey messages about the many ways this product solves a customer problem.
• Show diverse characters representative of your customers.
• Avoid humor as it’s more subjective.
• Use a specific call-to-action (CTA).

When creating a responsive display ad, why should you check Ad strength?

• It automatically replaces images that are underperforming.
• It provides insight into how the ad has historically performed so you can iterate.
• It provides recommendation for the quantity and diversity of each type of asset.
• It dynamically generates customized headlines that will have stronger performance.

You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

• Replace assets that have a low performance label in the asset report.
• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Remove the assets and add new ones that follow best practices even more closely.

• Creative
• Media
• Brand
• Platform

What type of asset is not accepted for an app campaign?

• Video
• Image
• Website
• HTML5

• Review the asset report labels.
• Pause the campaign.
• Add new assets that should perform better.
• Duplicate the campaign.

You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Making the brand known by pairing the logo with zoomed out shots
• Emotional appeal through compelling storytelling to connect deeply with potential users
• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem

You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?

• Brand often, especially in the last five seconds.
• Brand only at the beginning and end of the ad.
• Brand often, especially in the first five seconds.
• Brand only at the beginning of the ad.

You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.
• Use product demos and how-to’s to put the product in context.

To improve the performance of video campaigns, how should you approach creative effectiveness?

• Use research-backed creative guidelines and iterate with experimentation.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?

• Attraction, Branding, Connection, Direction
• Attention, Branding, Connection, Direction
• Audience, Branding, Creativity, Direction
• Attention, Branding, Creativity, Direction

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

• Upload fewer creatives than previous app campaigns.
• Provide identical videos with minor differences.
• Provide identical videos cut to different lengths.
• Use diverse creatives in content, theme, length, and orientation.

• Compare how two key audiences respond to two different video ads.
• Compare how the same ad performs on TV compared to YouTube.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same audience responds to the same ad at different points in time.

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

• Let people take a primary role to humanize the story.
• Put the focus on multiple people so viewers stay engaged.
• Let people take a secondary role so the product shines.
• Put the focus on people to get your brand or product noticed.

You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

• Set up the problem the product solves and include a brand logo.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots with audio brand mentions.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

• Test multiple creatives against two important audience segments.
• Test the same creative against two important audience segments.
• Test multiple creatives against one important audience segment.
• Test one creative against all important audience segments.

How should you improve a video ad’s effectiveness in post-production?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Avoid humor as it’s more subjective.
• Showcase discounts and sales to drive interest.
• Humanize the story.
• Convey multiple messages to resonate with the masses.

You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Only your best-performing image from social media
• Images of tourists in locations both on and off the tour

Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

• Set the context and include a clear call-to-action.
• Leverage key differentiators such as competitive claims and endorsements.
• Convey multiple messages to resonate with the masses.
• Brand often, especially in the last five seconds.

Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?

• Framing and supers
• Pacing and framing
• Supers and audio
• Pacing and supers

You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

• {keyword: sustainable} shirts
• {keyword: cotton and linen shirts}
• {keyword: cotton and linen} shirts
• {keyword: sustainable shirts}

You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

• An image of someone holding a phone with the app on-screen and a logo overlayed
• A headline that states the name of the app and a call-to-action to download
• A screen-capture video of someone using the software to fill out their tax return
• A video that tells a complete story, including the user’s tax problem and how the app solves it

To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?

You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Provide multiple options for how viewers can take action.
• Use more close-ups of the product to make it the focus of the ad.

When creating an app campaign, what information can you expect to be pulled automatically?

• Logo, title, and number of downloads
• Title, rating, and and number of downloads
• Logo, rating, and title
• Title, rating, and price

• Ads Creative Studio
• Create with Google
• Video Creative Analytics
• Google’s ABCDs of effective creative

You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

• Replace all the assets at once.
• Pause the campaign.
• Remove and replace low-performing assets.
• Add new assets multiple times per week.

You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Avoid humor as it’s more subjective.
• Showcase discounts and sales to drive interest.
• Humanize the story.

You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Use product demos and how-to’s to put the product in context.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.

What information is automatically pulled for you when creating an app campaign?

• Logo, rating, and title
• Title, rating, and price
• Logo, title, and number of downloads
• Title, rating, and number of downloads

Describe the difference between the traditional story arc and the emerging story arc.

• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.

You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Learn more
• Book now
• Check us out
• Call now

Which of these asset types would not be accepted for an app campaign?

• HTML5
• Website
• Video
• Image

You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?

• Add new assets that should perform better.
• Pause the campaign.
• Duplicate the campaign.
• Review the asset report labels.

You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

• Supers
• Color
• Call-to-action (CTA)
• Audio

Which set of words outlines the key principles of Google’s ABCDs of effective creative?

• Attraction, Branding, Connection, Direction
• Attention, Branding, Connection, Direction
• Audience, Branding, Creativity, Direction
• Attention, Branding, Creativity, Direction

When making a video ad with an awareness objective, which tactic should you use?

• Let the product shine, and be different, yet simple.
• Make people core to the story and be different, yet simple.
• Let the product shine and put the brand front and center.
• Make people core to the story and keep branding subtle.

You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

• Feature products in only the first and last five seconds.
• Avoid humor as it’s more subjective.
• Keep the value proposition and use case precise.
• Focus on audio and supers to reinforce your message.

You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

• Location insertion
• Keyword insertion
• Dynamic customizer
• Countdown customizer

You’re managing app campaigns for a project management software company. Which of the following assets should you use?

• An image of someone holding a phone with the app on-screen and a logo overlayed
• A video that tells a complete story, including the user’s project management problem and how the app solves it
• A screen-capture video of someone using the software to track their team’s progress
• A headline that states the name of the app and a call-to-action to download

You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

• Build suspense with a slow pace to start.
• Use engaging pacing and tight framing.
• Keep visuals low-contrast to avoid overwhelming viewers.
• Set up scenes to be zoomed out so viewers can see all story elements.

Which of these aspect ratios are acceptable for image assets used in app campaigns?

• 1:1, 1.75:1, and 4:5
• 1:1 and 1.91:1 only
• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5

You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).

You want to to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.
• Add closed captions since most viewers will watch with sound off.
• Remove supers so they don’t compete with the audio.

• You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
• You need to compare how two key audiences response to two different video ads.
• You need to compare how the same ad performs on TV versus how it performs on YouTube.
• You’re comparing how the same audience responds to the same ad at different points in time.

Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

Which of the following describes Google’s ABCDs of effective creative?

• Design-backed creative inspiration
• Research-backed creative guidance
• Design-backed creative rules to follow
• Research-backed creative rules to follow

Which of these images are most likely to stand out in an app campaign for a travel app company?

• A zoomed out image of travelers enjoying a destination
• An action shot taken directly from the app
• An aerial photo of a travel destination with the logo overlayed
• An image of a plane in the sky with lots of blank space

You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?

• Include a specific call-to-action (CTA).
• Avoid humor as it’s more subjective.
• Share multiple messages about the many ways this product solves a problem.
• Feature diverse characters that represent your customer.

How should you approach creative effectiveness in order to boost performance of video campaigns?

• Start with all-new video ad creative that’s already working well for other platforms.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.

Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

• Pacing and supers
• Framing and supers
• Pacing and framing
• Supers and audio

You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.

A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

• Only their main website photo
• Only their best-performing image from social media
• Images of tourists in locations both on and off the tour
• Images of tourists enjoying their tour in scenic locations

You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?

• Set the context and include a clear call-to-action.
• Focus on audio and supers to reinforce your message.
• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on people to get the product noticed.

How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?

• Quarterly
• Bi-weekly
• Monthly
• Daily

You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

• Convey multiple messages to resonate with the masses.
• Leverage key differentiators such as competitive claims and endorsements.
• Set the context and include a clear call-to-action.
• Brand often, especially in the last five seconds.

You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?

• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots with audio brand mentions.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

• Headlines should grab users’ attention and description lines should highlight the key features of the app.
• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

You manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?

• It can make sure the ad only serves to users in Oregon.
• It can insert “Oregon” into every headline automatically.
• It can replace other locations in the campaign’s ad copy to “Oregon.”
• It can personalize the headline to an audience’s city within Oregon.

You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

• Remove the assets and add new ones that follow best practices even more closely.
• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Replace assets that have a low performance label in the asset report.

You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?

• An image of your best-selling couch in a living room scene
• An image of someone sitting on your best-selling couch
• An image of your best-selling couch zoomed in so customers can see the fabric
• An image of your best-selling couch with a white background

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

• Emotional appeal through compelling storytelling to connect deeply with potential users
• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Making the brand known by pairing the logo with zoomed out shots

You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?

• {keyword: eco-friendly shirts}
• {keyword: V-neck and crew neck} shirts
• {keyword: eco-friendly} shirts
• {keyword: V-neck and crew neck shirts}

You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

• Ads Creative Studio
• Google’s ABCDs of effective creative
• Video Creation Tools in Google Ads
• Video Creative Analytics

You’re creating a responsive display ad and want to make sure you’re following best practices. How many headlines, images, and short descriptions should you prepare?

If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

• Let multiple people be the focus so viewers stay engaged.
• Focus on people so that you humanize the story.
• Focus on the product and let people take a secondary role.
• Emphasize people in order to get potential customers to notice your brand or product.

You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?

• {keyword: sports and dress socks}
• {keyword: sustainable} socks
• {keyword: sports and dress} socks
• {keyword: sustainable socks}

• Ads Creative Studio
• Video Creative Analytics
• Create with Google
• Google’s ABCDs of effective creative

You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?

You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

• Remove supers so they don’t compete with the audio.
• Lower the brightness to optimize for mobile device viewing.
• Increase the pace and tighten the framing.
• Add closed captions since most viewers will watch with sound off.

You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

• Include messages about the different ways the product solves a customer’s problem.
• Utilize a specific call-to-action (CTA).
• Include diverse characters that are representative of your customer base.
• Avoid humor as it’s more subjective.

You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

• Only your best-performing image from social media
• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Images of tourists in locations both on and off the tour

Why is Ad strength an important section to check when creating a responsive display ad?

• It provides recommendation for the quantity and diversity of each type of asset.
• It dynamically generates customized headlines that will have stronger performance.
• It automatically replaces images that are underperforming.
• It provides insight into how the ad has historically performed so you can iterate.

• Platform
• Brand
• Creative
• Media

• Test multiple creatives against one important audience segment.
• Test one creative against all important audience segments.
• Test multiple creatives against two important audience segments.
• Test the same creative against two important audience segments.

If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?

• Keep visuals low-contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Build suspense with a slow pace to start.

You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.

You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.

For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?

Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?

• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Remove the assets and add new ones that follow best practices even more closely.
• Replace assets that have a low performance label in the asset report.

For app campaigns, which aspect ratios are accepted for image assets?

• 1:1, 1.75:1, and 4:5
• 1:1 and 1.91:1 only
• 1:1, 1.91:1, and 4:5
• 1:1 and 1.75:1 only

You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.
• Use more close-ups of the product to make it the focus of the ad.
• Humanize the ad with customer testimonials.

In video advertising, which of the following techniques should you apply to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Showcase discounts and sales to drive interest.
• Avoid humor as it’s more subjective.
• Humanize the story.

You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

• Avoid humor as it’s more subjective.
• Keep the value proposition and use case precise.
• Focus on audio and supers to reinforce your message.
• Feature products in only the first and last five seconds.

If you want to improve performance of video campaigns, what approach should you take with creative?

• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

• Provide multiple options for how viewers can take action.
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).
• Include a generic call-to-action (CTA).

If it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?

• Video Creative Analytics
• Google’s ABCDs of effective creative
• Video Creation Tools in Google Ads
• Ads Creative Studio

You’re managing app campaigns for a financial services company. Which of the following assets should you use?

• A video that tells a complete story, including the user’s financial problem and how the app solves it
• A headline that states the name of the app and a call-to-action to download
• An image of someone holding a phone with the app on-screen and a logo overlayed
• A screen-capture video of someone exploring their financial performance page

• Countdown customizer
• Keyword insertion
• Dynamic customizer
• Location insertion

What is the difference between an emerging story arc and a traditional story arc?

• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

• Video Creative Analytics
• Ads Creative Studio
• Create with Google
• Google’s ABCDs of effective creative

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.

When implementing an experiment, which of the following is a best practice?

• Divide your audience into as many arms as possible.
• Start with multiple hypotheses.
• Test one variable for each experiment.
• Assign two campaigns to each experiment arm.

You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

• Call now
• Learn more
• Check us out
• Book now

• Platform
• Creative
• Brand
• Media

You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

• Brand only at the beginning and end of the ad.
• Brand often, especially in the last five seconds.
• Brand often, especially in the first five seconds.
• Brand only at the beginning of the ad.

You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

• Use tightly framed product shots with audio brand mentions.
• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots without audio to avoid overwhelming viewers.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.

You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?

• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on people to get the product noticed.
• Focus on audio and supers to reinforce your message.
• Set the context and include a clear call-to-action.

Which of the following asset types would not be accepted for an app campaign?

• Website
• Video
• Image
• HTML5

How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?

• Daily
• Bi-weekly
• Monthly
• Quarterly

• Test multiple creatives against one important audience segment.
• Test the same creative against two important audience segments.
• Test multiple creatives against two important audience segments.
• Test one creative against all important audience segments.

What are the key elements of Google’s ABCDs of effective creative?

• Audience, Branding, Creativity, Direction
• Attention, Branding, Connection, Direction
• Attention, Branding, Creativity, Direction
• Attraction, Branding, Connection, Direction

You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?

• An image of your best-selling t-shirt displayed in a retail scene.
• An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
• An image of someone wearing your best-selling t-shirt
• An image of your best-selling t-shirt with a white background

You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

• Call-to-action (CTA)
• Supers
• Color
• Audio

You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

• A photo of a family in front of their home with the logo overlayed
• A zoomed out image of a family enjoying their home
• An action shot taken directly from the app
• An image of a home with lots of blank space

You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.
• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.

Which of these describe Google’s ABCDs of effective creative?

• Design-backed creative inspiration
• Research-backed creative rules to follow
• Research-backed creative guidance
• Design-backed creative rules to follow

Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?

• Supers and audio
• Framing and supers
• Pacing and supers
• Pacing and framing

When you create an app campaign, what information is pulled for you automatically?

• Title, rating, and and number of downloads
• Logo, rating, and title
• Logo, title, and number of downloads
• Title, rating, and price

Why should you check Ad strength when creating a responsive display ad?

• It dynamically generates customized headlines that will have stronger performance.
• It provides recommendation for the quantity and diversity of each type of asset.
• It provides insight into how the ad has historically performed so you can iterate.
• It automatically replaces images that are underperforming.

You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.

If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?

• Add new assets that should perform better.
• Pause the campaign.
• Duplicate the campaign.
• Review the asset report labels.

You’re implementing an experiment. Which of these approaches should you follow as a best practice?

• Assign two campaigns to each experiment arm.
• Start with multiple hypotheses.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.

Which tactic should you use when creating a video ad with an awareness objective?

• Let the product shine and put the brand front and center.
• Make people core to the story and be different, yet simple.
• Let the product shine, and be different, yet simple.
• Make people core to the story and keep branding subtle.

If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Making the brand known by pairing the logo with zoomed out shots
• Emotional appeal through compelling storytelling to connect deeply with potential users

You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

• Use more close-ups of the product to make it the focus of the ad.
• Provide multiple options for how viewers can take action.
• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.

• Compare how two key audiences respond to two different video ads.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same ad performs on TV compared to YouTube.
• Compare how the same audience responds to the same ad at different points in time.

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

• Emphasize people as a way of getting your brand or product noticed by potential customers.
• Emphasize the product over people.
• Emphasize multiple people to engage viewers.
• Emphasize people in order to humanize the story.

You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

• It can insert “California” into every headline automatically.
• It can replace other locations in the campaign’s ad copy to “California.”
• It can personalize the headline to their audience’s city within California.
• It can make sure the ad only serves to users in California.

You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

• Make people core to the story and keep branding subtle.
• Use product demos and how-to’s to put the product in context.
• Use technical jargon that will resonate with important audiences.
• Share multiple messages about the many ways this product solves a problem.

You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

• Humanize the ad with customer testimonials.
• Use more close-ups of the product to make it the focus of the ad.
• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.

You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

• Add new assets multiple times per week.
• Pause the campaign.
• Replace all the assets at once.
• Remove and replace low-performing assets.