Amazon video ads certification assessment answers

This file contains all possible real exam questions with 100% correct and verified answers from the latest Amazon video ads certification assessment. Free updates included. Save your time.

Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.

Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand’s existing audiences to your campaign by:

• transferring your audiences from an overlap report
• setting up negative keywords through keyword and product targeting
• trasnferring your ad creative report from your video creative builder
• transferring your audiences from a data management platform

True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.

• A campaign report
• A campaign placement report
• A keyword report
• A search term report

Select three answers. Online Video ads….

• Can be complemented with Streaming TV ads
• Can be linked to a product detail page
• Can run on Amazon Publisher Direct
• Can run on Amazon-owned sites and third-party sites

True or false. You are running a Streaming TV ad campaign featuring your athletic clothing and want your ads to reach viewers in the New York City area. However, Streaming TV does not allow targeting by geographic location.

Select one answer. You want your video ads to run on Freevee, Twitch, and Fire TV. Which video ad product would you choose?

• Online Video ads
• Sponsored Brands video
• Streaming TV ads
• Sponsored Display video

• manual
• neither
• both automatic and manual
• automatic

True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Save your time with our answer-sheets. Get certified in minutes.

• Pay everytime a shopper views the ad
• Can use keyword and product targeting
• Can easily build video campaigns
• Only pay when a shopper clicks on the ad

• Video Creative Builder
• Amazon advertising console reports
• Amazon Attribution
• Targeting and keyword reports

• You can target audiences by geographic location.
• You can create lookalike audiences.
• You can analyze your campaign’s advertising cost of sales (ACOS).
• You can track spending.

Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?

• Sponsored Brands video
• Online Video ads
• Sponsored Display video
• Streaming TV ads

Select five answers. What are five Amazon video ad solutions?

• Sponsored Brands video
• Twitch Premium Video
• Sponsored Display video
• Linear TV ads
• Online Video ads
• Streaming TV

True or false: You can use Amazon Ads creative builders to build compelling video assets and test multiple versions of your video ad that can help increase your ad’s impact on customers.

Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?

• Online Video ads
• Sponsored Display video
• Streaming TV ads
• Sponsored Brands video

Select one answer. Read the answer options and select the correct answer.

• Streaming TV is available on linear tv.
• Streaming TV is a type of streaming media, live or pre-recorded.
• Streaming TV is available inside the Amazon store.
• Streaming TV is available on cable television.

Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?

• Amazon Audiences
• Audience planning
• Overlap reports
• Amazon Ad tag

• only access video placements in the Amazon store.
• only access video placements outside of the Amazon store.
• pair video with Sponsored Display capabilities.
• only deliver videos using cost per click.

Select one answer. Your brand has a Store on Amazon. You would like to connect your video to a sub-page on your Store. Which video ad solution would you use?

• Streaming TV ads
• Online Video ads
• Sponsored Display video
• Sponsored Brands video

Select one answer. What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?

• targeting by location
• product targeting
• overlap reports
• keyword targeting

• Amazon Brand Lift
• AdTech Suite
• Amazon Attribution
• Amazon Marketing Cloud

Select one answer. Which is a measurement solution you can use to measure the impact of Streaming TV ads?

• Targeting and keyword reports
• Amazon Marketing Cloud
• Amazon advertising console reports
• Optimization levers

True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.

Select three answers. Online Video ads….

• Can be delivered across Amazon Publisher Direct & third-party exchanges
• May appear on linear tv
• Can help you reach relevant audiences
• Can optimize cross-channel advertising strategies

True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.

True or false. You are an advertiser and want to understand your audiences’ characteristics. You are currently running Streaming TV and Online Video ad campaigns. You can use Amazon insights to better understand your audiences.

• Sponsored Display Video ads reach audiences only through the Amazon store.
• Sponsored Display Video ads reach audiences only through Amazon Publisher Direct.
• Sponsored Display Video ads reach audiences only through third-party websites.
• Sponsored Display video ads reach audiences on and off Amazon.

• Do not have any keyword or product targeting capabilities
• Deliver videos using a cost per thousand viewable impressions
• Can be linked to a product detail page
• Connect to a Store landing page

Select the two video ads that can be non-skippable and skippable.

• Sponsored Display video
• Twitch Premium Video
• Online Video ads
• Streaming TV

True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.

Match the video ad product with the correct definition.

1. Streaming TV ads
2. Sponsored Brands video ads
3. Sponsored Display video ads
4. Online Video ads

• …. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD). (4)
• … are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV. (1)
• … are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised. (2)
• … are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com. (3)

• Geographic insights
• Targeting and keyword reports
• Amazon Marketing Cloud
• Amazon Attribution

• Brand Lift Studies
• Campaign reports
• Targeting reports
• Keyword placement reports

Select one answer. You are setting up your Streaming TV ads campaign and want to use pre-built audiences and custom audiences that include lifestyle, in-market, lookalike, purchases, streaming, and ASIN remarketing audiences. Which of the following would you use?

• Amazon Audiences
• Overlap reports
• Amazon Ad tag
• Omnichannel metrics

Select one answer. You can use Amazon Audiences for Streaming TV and Online Video to:

• Reach pre-built audiences and custom audiences based on interactions with your brand’s products or related products in Amazon stores.
• Select specific keywords or categories to target ads
• Submit your video to moderation to be approved.
• Set up your video ad creative

• Create automatic templated videos
• transferring your audiences from a data management platform
• Transfer your audiences from an overlap report
• Pull reports to compare all your video ads’ performances

True or false: We recommend introducing your brand at the end of your video ads.

Select three answers. Select the Amazon audience solutions available for video ads that are enabled by the Amazon DSP.

• Amazon Audiences
• advertiser audiences
• keyword targeting
• audience insights

• Automatic
• Manual and automatic
• Manual
• Neither

Select one answer. Which of the following video ads can use Amazon Audiences targeting?

• Online Video, Streaming TV, and Sponsored Brands video
• Sponsored Brands video
• Sponsored Display video, Streaming TV, and Sponsored Brands video
• Online Video, Sponsored Display video, and Streaming TV

True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.

• False, you can measure the incremental reach of your Streaming TV ad campaign.
• True, you cannot measure the incremental reach of your Streaming TV ad campaign.

Select one answer. You want to better understand your customers by learning about their behaviors. Which of the following would you use?

• manual keyword and product targeting
• automatic keyword and product targeting
• keyword match types
• Amazon audience insights

Select two answers. What video ad solutions can be bought through the Amazon DSP?

• Streaming TV ads
• Sponsored Brands video ads
• Online Video ads
• Sponsored Display video ads

Select one answer. Your Streaming TV video ads…

• cannot help reach audiences incremental to linear TV
• may appear in third-party streaming TV apps via Amazon Publisher Direct
• cannot be measured
• may appear in Amazon Publisher Direct sites

• Amazon insights
• automatic keyword and product targeting
• manual keyword and product targeting
• audience insights

Select one answer. You have just concluded your Streaming TV ad campaign on your brand of candles. You would like to set up a study on the Amazon Shopper Panel to measure the impact of your marketing efforts. Specifically, you want to understand your audiences’ attitudes and preferences. You can do so using:

• Amazon Brand Lift
• Amazon Attribution
• AdTech Suite
• Amazon Marketing Cloud

Select the two video ads that are only non-skippable.

• Twitch Premium Video
• Online Video ads
• Sponsored Display video
• Streaming TV

Match each advertising objectives with the correct definition.

1. Purchase
2. Awareness
3. Loyalty
4. Consideration

• Focuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand. (1)
• Focuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products. (4)
• Focuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand. (2)
• Focuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand. (3)

True or false: We recommend telling a story in your Streaming TV ads.

True or false: With Online Video ads, you can reach relevant audiences through a multi-channel content strategy.

• Customize the look and feel of your video
• Transfer your audiences from a data management platform
• Pull reports to compare all your video ads’ performances
• Transfer your audiences from an overlap report

True or false: Adding one or two speakers in Online Video ads can help increase detail page views.

Select three answers. Which of these measurement solutions can you use to measure the impact of Streaming TV ads?

• Amazon Marketing Cloud
• Amazon Attribution
• Amazon Brand Lift
• Amazon advertising console reports

• They are Amazon DSP video ad solutions
• They are sponsored ads
• They are display ads

• A performance report
• An advertised/purchased product report
• A campaign placement report
• A search term report

Select one answer. Which is a measurement solution you can use to measure the impact of Streaming TV ads?

• Optimization levers
• Video Creative Builder
• Amazon Attribution
• Amazon advertising console reports

• Use product and brand assets to enrich your video ad creative
• Transfer your audiences from a data management platform
• Transfer your audiences from an overlap report
• Pull reports to compare all your video ads’ performances

Select three answers. Online Video ads….

• Can help you reach relevant audiences
• May appear on linear tv
• Can optimize cross-channel advertising strategies
• Can be delivered across Amazon Publisher Direct & third-party exchanges