Amazon sponsored ads certification answers

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Would the custom image on the right meet Amazon’s image policies for a flat screen TV ad?

• This is a custom image representing a TV in a lifestyle setting in your ad and would be allowed.
• This a custom image representing a TV in a lifestyle setting in your ad and would not be allowed.

• Logo cannot be used as an extension of the headline nor contain additional text.
• Logo cannot be a product, ASIN (including cropped versions), custom or lifestyle image or combination.
• Logo cannot be placed on a white background color
• Logo cannot be a combination of logos.

True or false? Amazon recommends the use of CTAs to help improve your ad’s performance but CTAs are not required.

• Huge savings on tube socks.
• Save now on tube socks.
• Save half on tube socks.
• Save $10 on tube socks.

• The logo would _not _be approved because it is not on a white or transparent background.
• The logo would be approved because it is not on a white or transparent background.

Kwame is setting up a store’s page for his brand of wrist watches and wants to create new promotional language. Which of the following promotional messages are not permitted on a brand’s stores page?

• See our discounts
• Discover our savings
• Wrist watches available for 40% off!
• Savings on our wrist watches

True or false? Areli wants to advertise her body wash in the month leading up to Father’s Day. The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.

• Yes, the promotional ad is specific to the offering (full-sized and travel-sized perfume bundle) and provides the end-date for the promotion (Valentine’s Day).
• No, the promotional ad should not include the offering (full-sized and travel-sized perfume bundle) and the end-date for the promotion (Valentine’s Day).

Which of the following ad copy examples would meet Amazon’s language and tone policies?

• Shop beach towels before they’re gone
• Shop beach towels today
• Shop beach towels TODAY!
• Hurry, shop beach towels now!

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Kwame is setting up a store’s page for his brand of wrist watches and wants to create new promotional language. Which of the following promotional messages are not permitted on a brand’s stores page?

• Discover our savings
• Wrist watches available for 40% off!
• Savings on our wrist watches
• See our discounts

Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

• Leverage the Early Reviewer Program to help increase the number of reviews.
• Wait until the product receives more reviews.
• Change shipping methods to increase positive reviews.
• Decrease the price to increase the number of sales, increasing reviews.

• Feel cozy in our new flannel shirt
• Feel COMFY
• Enjoy the fall
• Gear up for fall with our new flannel shirt

• increase bids on high-performing keywords
• Nothing, they should leave their campaign alone as long as it’s not over spending.
• add more keywords to increase visibility

Which two variables are used by the auction to determine which ad will display?

• cost-per-click bid, relevancy
• pixels, cost-per-click bid
• ad spend, relevancy
• ad type, budget

Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

• Product targeting
• Keyword targeting

TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

• exact match
• phrase match
• negative phrase match
• broad match

• Logo cannot be placed on a white background color
• Logo cannot be a combination of logos.
• Logo cannot be used as an extension of the headline nor contain additional text.
• Logo cannot be a product, ASIN (including cropped versions), custom or lifestyle image or combination.

True or false? The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.

Which of the following is an example of a brand halo conversion?

• A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
• A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.

Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

• placement report
• search term report
• advertised product report
• targeting report
• performance over time report

Why might an advertiser bid on brand keywords?

• For a higher chance of conversion
• For a wider reach

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?

• Citrus Fizz with 50 customer reviews
• Their top selling product, Tea Fizz
• Coffee Fizz with an average 4.5 star rating
• Sonix Boom with 5 customer reviews

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• add only best-selling ASINs
• none of these
• add more quality ASINs
• add 5 ASINs per campaign

Which of the following options allows you to edit multiple campaigns simultaneously using a spreadsheet?

• both of these
• Neither of these
• Bulk operations
• API

Which of the following ACOS indicates the more efficient advertising campaign?

Sports Lab would like to show their ad to shoppers who view the detail pages of products similar to yours.

• complements
• loose match
• close match
• substitution

GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

• API
• Advertising Console
• downloadable reports

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest — ?

• conversion rate
• ACOS
• % of orders new-to-brand
• attributed sales

• The brand’s webpage
• The brand’s campaign landing page
• The brand’s Store
• The product detail page for that product

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• add negative keywords
• decrease bids on low performing keywords
• add new keywords
• remove underperforming keywords

• Geotargeting
• Manual keyword targeting
• None of these
• Product targeting

• Emilia will spend $10 for the lifetime of the campaign.
• Emilia will spend more than $300 in a 30-day month.
• Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.
• Emilia may spend less that $10 per day.

Which of the following best indicates a high-performing, efficient campaign?

• high ACOS, low ROAS
• low ACOS, high ROAS
• high ACOS, high ROAS
• low ACOS, low ROAS

True or false? Cancelled orders are not included in sales attribution metrics.

• Leave teeth three shades whiter than other brands
• Leave teeth three shades whiter than other brands according to experts
• Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 21, 2019
• Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 2022

Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

• increase the bids on those keywords
• remove ASINs from their campaign
• add more ASINs to their campaign
• add those keywords as negative keywords

• The campaign will pause until inventory is replenished.
• The campaign will continue to run.
• Lamar will be notified, but the campaign will continue to run.
• The campaign will end.

Examine this product detail page. Which of the following elements is not retail ready?

• reviews
• rating
• title
• images

Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

• “pine kitty litter“
• “feline clay litter“
• “litter for cats“
• “pine cat litter“

• increase bids on under performing key words
• decrease bids on under performing key words
• remove low performing key words
• pause the campaign since it can’t run through the day

True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

Which of the following ad copy examples would meet Amazon’s language and tone policies?

• Hurry, shop scented candlesnow!
• Shop scented candles before they’re gone
• Shop scented candles TODAY
• Shop scented candles today

Which keywords may offer a larger amount of impressions with higher search volume?

• Brand keywords
• Category keywords

• Sponsored Brands
• Sponsored Products

Nilou is a new advertiser looking to set up her first campaign. Which of the following methods would be the best for her to consider to create her first campaign?

• Manual creation
• Bulksheets
• API
• none of these

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

• dynamic bids- down only
• dynamic bids – up and down
• automated bidding
• fixed bids

• Promotes individual products
• Features a custom headline and logo or image
• Directs only to product detail pages when clicked
• Depending upon the tactic, it appears both on and off Amazon

Which of the following is an optimal main image?

• Must sell products from multiple brands
• Must sell more than 10 products
• Must be enrolled in the Amazon Brand Registry
• Must be active for over 6 months

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

• remove the underperforming ASINs from their campaign
• increase visibility by adding ASINs to the campaign
• increase visibility by adding more keywords
• increase bids on high-performing keywords

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

• substitutes
• loose match
• close match
• complements

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

• The ad may serve regardless of the misspelling.
• The ad will not serve due to the misspelling.
• The ad will definitely serve.
• The ad will not serve due to a negative match.

• None of these
• Geotargeting
• Product targeting
• Keyword targeting

What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

Campaign efficiency is measured by — , and brand awareness is measured by — .

• Impressions, ACOS
• ACOS, impressions
• ROAS, ACOS
• ACOS, ROAS

Which of the following is NOT included in the retail readiness checklist?

• delivery method
• inventory
• customer reviews
• description

If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.

Which of the following choices would likely require the highest bid amount?

• brand keyword
• exact match
• phrase match
• broad match

What does it mean for a product to be considered retail ready?

• The product detail page includes all the necessary information for a customer to make a purchase.
• The product is sold by Amazon.
• The product is available in more than one country.
• The product has been sold at least once.

True or false? A minimum of 4 product images is suggested for a product to be retail ready.

• Sponsored Products
• Sponsored Brands

Which of the following is included on a product detail page? (Select 2)

• order history
• Stores
• images
• featured offer

• Sponsored Products
• Sponsored Brands

Which of the following is true regarding product variations? (Select 2)

• Including variations for a product may increase traffic and conversion rates.
• Reviews and product questions are separated out by each variation.
• Images for product variations are unnecessary.
• Product reviews for each variation are brought into one product detail page.

True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

What is the minimum number of customer reviews a product should have to be considered retail ready?

• 18 reviews
• 15 reviews
• 25 reviews
• 10 reviews

Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)

• ensure the product is in stock
• stop selling the product
• ensure pricing is affordable
• increase the price of the product

Which best defines a parent ASIN?

• An ASIN under which all products within a category are grouped.
• An ASIN under which all of a seller/vendor’s ASINs are grouped.
• An ASIN under which multiple variations of the product are grouped.
• The first ASIN created in a category.

If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

• high ACOS
• low ACOS
• neither of these

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

• seller landing page
• Amazon homepage
• Store
• product detail page

• neither of these ad types
• Sponsored Products
• Sponsored Brands

What is the minimum star rating a product should have to be considered retail ready?

• 3 stars
• 3.5 stars
• 4.5 stars
• 4 stars

• neither of these
• advertise the best sellers in their product catalog
• remove the underperforming ASINs from their campaign

True or false? Optimizing the enhanced content section can improve organic SEO.

Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

• advertised product report
• performance over time report
• targeting report
• placement report
• search term report

In which of the following situations should an advertiser consider using automated bidding?

• to optimize bids on Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Product campaigns, toward brand awareness
• to optimize bids on Sponsored Brand campaigns, toward brand awareness
• to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency

Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?

• Automatic targeting
• Manual targeting

GIFs or animation are not allowed for ASIN or product image guidelines

Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

• increase visibility by adding ASINs to the campaign
• all of these
• increase visibility by adding more keywords
• increase bids on high-performing keywords

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

• click-through rate
• spend
• cost-per-click
• new-to-brand

• Best hair product according to experts
• Highly rated shampoo by professionals
• Awarded #1 shampoo in 2022, Pro Hair Magazine.
• Awarded #1 shampoo

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

• advertised product report
• performance over time report
• targeting report
• search term report
• placement report

Which of the following search terms would be considered a broad match for the keyword “artist easel?”

• “easels for art class“
• “art easel”
• “table top easel“
• “easel for artists“

How is advertising cost of sales (ACOS) calculated?

• ad spend / attributed sales
• ad spend x clicks
• ad spend / clicks
• ad spend x attributed sales

Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

• best-selling ASINs and retail ready ASINs
• retail ready ASINs and new product ASINs
• best-selling ASINs and new product ASINs
• new product ASINs only

Which of the following search terms would be considered an exact match for the keyword “artist easel?”

• “artist easels”
• “table top artist easel“
• “standing artist easel“
• “artist easel for painting“

Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)

• Sponsored Brands
• Sponsored Products

Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?

• Yes
• No
• Not enough information

• The campaign automatically continued running on Tuesday
• The campaign paused until automatically resuming on Wednesday
• The campaign automatically ended on Tuesday
• The campaign paused until GreenTree increased the budget on Wednesday

• return on ad spend (ROAS)
• impressions
• click-through rate
• sales

• Sponsored Products
• Sponsored Brands

• Geotargeting
• Keyword targeting
• None of these
• Product targeting

Elle wants to understand how much, on average, her ads cost her per click. Which metric would best help her understand this?

• CPC
• impressions
• aCPC
• spend

• Save half on tube socks.
• Save now on tube socks.
• Save $10 on tube socks.
• Huge savings on tube socks.

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

• The ad will not serve due to the plural variation.
• The ad will not serve due to misspelling.
• The ad will definitely serve.
• The ad may serve because close variations (plurals) are automatically included.

• loose match
• complements
• substitution
• close match

Sports Lab wants to increase their overall sales. They will use — to advertise their best-selling product, and — to drive traffic to their entire product offering.

• Sponsored Brands, Sponsored Products
• Sponsored Products, Sponsored Brands
• Sponsored Products, Sponsored Products

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

• There are 15 customer reviews.
• Product is rated 4 out of 5 stars.
• Enhanced content includes a video.
• There are 5 items left in stock.

• Automatic targeting
• Manual targeting

If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

• ASINs that have low sales
• ASINs with 2 star reviews
• ASINs with 5 star reviews
• Best-selling ASINs

Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

• manufacturer content
• product description
• A+enhanced marketing content/Enhanced brand content
• enhanced customized content

• Product targeting
• Keyword targeting

Ranjeet wants to improve the efficiency of his setup and maintenance processes for his campaigns. Which of the following methods would be best for managing multiple campaigns simultaneously?

• Manual campaign creation
• Neither of these
• Bulk operations

• impressions
• return on ad spend (ROAS)
• sales
• click-through rate

Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?

• Koepp can help boost the number of reviews using the Amazon Vine program.
• Koepp can act on the feedback by making product improvements that address the issue.
• Koepp can improve the product images and description to more accurately reflect the product.
• Koepp can add variations of the product.

ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

• Negative Geotargeting
• Geotargeting
• Negative product targeting
• Product targeting

• Include more products in her campaigns that she is not currently advertising
• Both of these these
• Review existing bids and remove low-performing terms
• None of these

GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)

• When a customer clicks “Buy Now,” they will be purchasing from GamezCo.
• GamezCo receives credit for sales.
• GamezCo paid a fee to present the Featured Offer (“Buy Box”).
• GamezCo is the only seller for this product.